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Direct Sales Marketing

In order to attract more business into your direct sales company, you need to start a direct sales marketing plan. We are showing you the top four ways to promote your business.

Top 4 Promotional Materials

by Kara Kelso

Sometimes a business card just doesn't cut it, and we have to look to other means for getting the word out about our business. Some of the following ideas you may have seen, others you may not have thought about. Regardless, each method is ment to help get your name out there and increase your sales.

Flyers
These can be effective for announcing events or any type of major announcement. Before you start posting, make sure you have permission first!

Brochures
Think of them like mini-catalogs, able to highlight the best or most interesting products in your line. If your company doesn't offer these, you can easily make them on your home computer. You may want to check with your company to make sure this is allowed first, and that you are able to use product pictures. Hand them out to customers and only those who show interest in your products.

Catalogs
These should be saved for your current customers only, showing the most current products you offer. If your company doesn't offer catalogs, again you can always make them at home. Don't forget to check with your company before handing them out!

Printed Promotional Products
This would include things like pens, shirts, or any other item your name and info can be printed on. Some direct sales companies offer these, while others you will have to take to a printing company. If you decide to look into something like this, be sure the product matches your company. For example, if you sell food mixes, you may want to use candy bar wrappers with your logo. Check with your company first before investing large amount of money into this.

These are just a few ideas to help jump start your business, and help get your name out there. Make good impressions - give your customers and future customer something they won't forget!

About the Author
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. For more Direct Sales Success Tips, visit: www.directsaleshelpers.com/newsletter.html

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