|
 So
many of my clients ask "what can I do to get traffic to
my web site"? Well, if you are a business executive at a
Fortune 500 company you would have a number of ways you
could spend your corporate budget to drive traffic. But
what if you are a little guy who is just starting out? Are
there affordable ways to drive traffic? Sure there are!
And here are a few:
1) PAY PER CLICK TRAFFIC:
When you bid for a keyword phrase at a pay per click
traffic directory, you state a price that you are willing
to pay for each person who clicks to your web site. My favorite
pay per click directory is GoTo.com(now Overture.com). When
selecting keyword phrases to bid on, choose a targeted phrase,
rather than a general term. For instance, if you are a coach,
bid on a more targeted keyword phrase such as "weight loss
coach" or "relationship coaching".
= HOW TO BID ==
You set your own budget by determining how much you bid
on each keyword term. The more you bid, the higher your
listing. While the #1 position is highly sought after, as
long you bid enough to stay in the top five, you will receive
a strong boost in traffic. Why pay top dollar for the number
one site, when you can pay MUCH less for spots 2 to 5? For
instance, if bid for number one position is $1.50 and the
number two position is $.50, you could bid $.51 to attain
the number two position. Bid prices typically range anywhere
from five dollars to as little as one penny.
= THE POWER OF THE GOTO/OVERTURE NETWORK =
I personally recommend Overture over other pay per click
engines, because of the strategic relationships Overture
has with major search engines. Overture reaches an astounding
75% of all Internet users through their extensive partner
network, which includes: AOL, AltaVista, Lycos, Earthlink,
Netscape, Hotbot and others. Why is this so important you
ask? I would guess that few people actually go to Overture
to search for something? (Well have you? I sure haven't!)
But since Overture search results feed into those all those
major directories that people DO search at, it REALLY multiplies
your exposure. Anyone who searches at one of their partner
networks will have Overture listings in the search results.
== OTHER GOOD PAY PER CLICK BUYS ==
Google now offers a new pay per click offering called AdWords,
where you can bid on various keywords. Pricing for AdWords
is based on the position in which they're shown. However,
Google positions your ad based on how many users click on
it over time. Similarly, DirectHit/AskJeeves offers paid
ads. Not only do your results appear on DirectHit and AskJeeves,
but they also appear on their partner directories including:
including MSN, Bomis.com SuperCyberSearch and Searchalot.
Before you sign up with a pay per click directory, check
first to see what other directories they are partnered with.
If they don't feed into other major search engine directory
results, then I recommend you choose a different vendor.
2) PAID SUBMISSON DIRECTORIES:
It used to be that Alta Vista, Look Smart, and Yahoo were
free submission, not anymore! Yahoo is such a MAJOR directory;
you can't afford NOT to be listed. Most pay for inclusion
programs range between $30 and $200 dollars. Some of these
"business express" programs can get you listed in as little
as two days!
3) GATEWAY/DOORWAY PAGES:
Basically, these pages are designed to be highly optimized
for a certain keyword set and for a certain search engine.
For each keyword phrase and each search engine, they will
design a different page. Different search engines use different
"rules" to decide which sites will rank highly. Trying to
tinker and figure out what work on your own can be maddening.
Professional doorway page service providers have this down
to a science. A service that I recommend is Pinnacle Placement
at http://www.seposition.com/. For about $500 start up and
$30 per month, you can get Top 30 positions for 10 keyword
phrases. Believe me, I've shopped around, and these guys
offer top rate services at bargain prices and they GUARANTEE
results or your money back!
4) ARTICLES:
I can't overstate the importance of writing articles to
gain exposure for your business. Even if you DO have your
own ezine, you should seek to get your materials published
elsewhere. This showcases you and your expertise in front
of thousand of potential customers.
= WORK THE "LOCAL" ANGLE AND GET RESULTS! =
If you can spin a "local" angle, you should submit an article
to your local newspaper. I submitted an article idea in
May of last year, and this March got a 4-page article spread
in our local paper, The Gurnee Sun. Click here to read the
article. http://www.kcustom.com/sun-cover-story.htm
. You can't GET better exposure than THAT!
= IF YOU GET PUBLISHED SHOW IT OFF ==
If you DO get a great article published, there's a neat
little service called IN-THE-NEWS.com that will make a wall
plaque out of it to proudly display it your office! Here
are my favorite article directories and article lists to
submit to:
== ARTICLE DIRECTORIES ==
== ARTICLE SYNDICATION SERVICES ==
- The Syndicator: http://www.web-source.net/syndicator_submit.htm
== ARTICLE LISTS TO POST YOUR ARTICLE AT ==
(Note: these are subscribe addresses, please read their
posting rules prior to posting):
Free-Content-subscribe@egroups.com
PublishInYours-subscribe@onelist.com
article_announce-subscribe@egroups.com
5) Buying Search Engine Optimization
Services
A Search engine optiminzation service will help you to tweak
the actual pages of your site so that they will rank highly
in the search engines for the keywords you want to focus
on.
One such services is Web Ignite
http://www.web-ignite.com
6) Doorway/Gateway pages
Doorway pages are highly optimated entrance pages designed
for a specific search engine to rank highly on a specific
keyword phrase. They are often cloaked which means they
are invisible to the visitor. What happens when someone
clicks on a doorway page to enter your site is that they
will click on the doorway page, then it will instantly send
them to the regular home page of your site.
Some doorway page services are
www.sitesolutions.com,
www.did-it.com, www.trafficboost.com
and www.worldsubmit.com
7) Do-It-Yourself Search Engine
Promotion Software
Another option is to learn to do it yourself and using specialized
software. This is very intense, difficult, and time consuming
to learn and successfully manage yourself. Some top brands
of software include www.grsoftware.net,
www.webposition.com,
www.exploit.com/wizard/,
www.promotion-expert.com/, and www.globalspider.net.
8) Do-It-Youself Search Engine
Training
The Academy of Web Specialists offers online courses designed
to help you learn the art of search engine optimination.
If you have an eye for detail and have the time to devote,
honing this skill can help you build massive traffic to
your site.
http://www.onlinewebtraining.com/
== SUMMARY ==
Well, that's the scoop on my personally recommended methods
for "little guys" and big guys alike to build traffic on
a budget. Oh, and did I forget to mention that you need
to make sure your site is sharp looking, quick loading,
easy to navigate, and easy to purchase from? No sense sending
traffic to your site if they won't be convinced to buy when
they get there. Happy promoting! You'll get back whatever
you put into marketing your site, and more!
Now that you have learned how to start building traffic after your site launch, you are ready to read the related Internet Marketing articles below:
Personal
Branding on the Net
4
Types of Marketing Strategies
Building
Traffic After Site Launch
Why
to Publish an Ezine
Create
a Marketing Plan
E-zine
Marketing Lessons
(More Articles Like This)
Make
Money The Sweetie Way!
How Being Nice in Business Helps you Win Every Time!
 |
Tired
of people stepping on others to get to the top? It's easy to get
ahead in business being "the nice guy" and make big money
doing it!
Alice Seba's
"Internet Marketing Sweetie System"
shows you easy ways to:
- increase your
website traffic
- build better relationships with your prospects
- get more referrals to increase your sales
- networking for longterm success
- transform your competitors to partners |
...all with "Internet
Marketing Sweetie" principles in mind.
It's nice to know
nice guys and gals can get ahead in their online business.
Check out Internet
Marketing Sweetie here. |
|
Get
FREE home business tips delivered right to your inbox!
