Publicity:  How to Get Free Publicity

Get Free Publicity

Read this article to learn useful tips to get free publicity.

Get Free Publicity: 10 WAYS TO MAKE A PUBLICITY PLAN FOR THE NEW YEAR

By Susan Harrow

Make a daily, weekly or monthly publicity plan. Aristotle said, "excellence is not an act but a habit." Do one thing every day to increase your publicity. If you're not a daily kind of person, do a batch of things weekly or monthly. The important thing here is to be consistent.

If you do something daily the habit becomes ingrained more quickly--and then it's not such a big job. Take the path of least resistance. If you can't pick up the phone, pick up your pen. But before you do anything, mull over what you want for the New Year and set a plan that will attract the kind of press coverage that will bring you the clients, sales, engagements or recognition that you want. Here's what I suggest to get you started.

1. Speak.

Speak about your work, ideas, philosophy. Get the word out in your community. You can begin to speak at schools, rotary clubs, and adult learning centers like the Learning Annex.

For an easy blueprint on how to apply to adult learning centers and structure a class effectively, get my new ebook titled "Skyrocket Your Speaking & Writing Career" at: http://www.prsecretstore.com/sectoskyryou.html.

2. Post your articles.

I've met some great people with prominent websites who have become affiliates, and invited me to stay in contact with them by submitting more articles to their ezines. Great exposure!

You can post your articles in Article Announce--Writer & Publisher Exchange. For this exposure you must subscribe first before you can submit an article to: article_announce-subscribe@egroups.com. This group has targeted lists for business, home, health, Internet etc. http://www.egroups.com/group/article_announce .

Get your article syndicated to over 10,000 sites. Read the submission guidelines carefully before you submit. Your article won't even be considered if it's formatted incorrectly. http://www.web-source.net/syndicator_submit.htm. (BTW You can become an affiliate of mine and earn instant income. Find out how at: http://www.prsecrets.com/affiliateinfo.html )

3. Contact the producers and editors you want to write about you.

Submit fresh story ideas via phone, email or snail mail, whichever way is most comfortable for you. The important thing is to do something. And to do it regularly.

4. Subscribe to Dan Janal's PR leads service.

You'll get reporters' requests for experts and story leads sent to your email in-box. Go to: http://www.1shoppingcart.com/app/aftrack.asp?afid=20994 (The price just increased to $495 from $295 after subscribers got tremendous results.) Even at that price it's worth it.

Hint: Even if a reporter doesn't respond back to you keep his name on file and start your own database so you can pitch ideas to him later. I keep mentioning this service because of its incredible value. You don't have to do anything pro-actively except respond!

5. Subscribe to the top publications you want to be in.

Study their style, content, tone, and note the writers that cover your beat (field/issue) before you pitch an idea. Start a file with email addresses of the writers you admire. When you send in an idea, compliment them on a recent article they've written to show you're familiar with their body of work.

6. Comment in your professional newsgroups.

Help someone else if you can't do something for yourself. Kind words travel fast.

7. Update your press kit--online and on paper.

What's new in your business?Can you tie into something that's topical today? Get fresh ideas by re-reading (or reading for the first time if you're a new subscriber) all the free articles about publicity, marketing and media coaching on my website. Go to: http://www.prsecrets.com/articles.html.

8. Get Chase's Calendar and find something relevant to publicize every day, week or month of the year.

The 2002 Chase's Calendar lists more than 12,000 historical anniversaries, holidays, birthdays, and events. You don't even have to think of an original angle, just tie your event, product or service into an existing day. http://www.chases.com.

9. Promote your ezine regularly.

Go to http://www.ezincentral.com or http://www.ezinehub.com to find ezines that would be interested in your topic/subject. Keep your ideas circulating.

10. Market your products to mail lists and newsgroups.

Check out http://www.liszt.com and http://groups.yahoo.com. This is an indirect, long term and time-intensive, but effective way to promote yourself. Monitor the groups first, answer questions, establish your credibility and make sure your signature file isn't too salesy. People will get to know and trust you over time.

One well known Internet "guru" told me that one of his affiliates has a newsletter subscriber list of over 50,000 members, but only a small percentage of those people buy his products or the products that he recommends. I think it's much better to establish a loyal customer base slowly than to bulk up a list with people who aren't invested in you and your services. If people like, trust, and respect you they will want to support and continue their relationship with you.

Article by Susan Harrow, a top media coach and marketing strategist known for her secrets to getting people booked on America's biggest talk shows.
She is the author of The Ultimate Guide to Getting Booked on Oprah.

Click here to get a free chapter of this revealing publicity book!

Now that you have learned useful tips to get free publicity, read the related Publicity articles below:

Get Free Publicity
Pitch a TV Show
Create a TV Pitch Letter
Radio Interview Tips
10 Tips for Radio Publicity Promotion
Creating a Press Kit

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