Kristie T is
a featured
Club Mom Expert

Kristie T is featured
in the following media

See Media Kit

10 Key Items to Include in your Marketing Plan

A marketing plan will help you to create a cohesive approach that best helps you to meet your goals. It should include specific objectives, strategies for realizing each objective, and benchmarks for measuring your results.

The 10 key items to include in
your marketing plan are:

1. EXECUTIVE SUMMARY - Create a mission statement about what specific objectives you are trying to achieve with your marketing campaign. Include whether the scope of the campaign is local, regional, national, or international.
   
2. “SWOT” ANALYSIS (strengths, weaknesses, opportunities, and threats). This will include information about directly competitive and indirectly competitive businesses in your industry.
   
3. TARGET MARKET: Write a clear definition of your target market, market segments, and major market trends and influences.
   
4. MARKET RESEARCH: This will tell why your product is needed in the marketplace and what specific ways your product will fill that need. This will include unique selling points, competitive advantage, and product benefits to consumers.
   
5. MARKETING OBJECTIVES: Your marketing objectives and goals will include measurable and deadlines by which you wish to achieve them.
   
6. MARKETING TACTICS: Which promotional vehicles you will use to meet the marketing objectives.
   
7. DISTRIBUTION CHANNELS: What channels of distribution you will use to bring your product to the marketplace?
   
8. ACTION PLAN: Here you will includes budgets, costs, and outlines resources will be required to implement the marketing tactics. This will include financial, monetary, personnel, vendors, systems, resources and partners you need to realize your marketing plan.
   
9. TEST MARKETING: Make a list of any product research or test marketing you need you will perform.
   
10. TRACKING RESULTS: Method of tracking results to determine if your promotional efforts are effective.

Now that you have learned the 10 key items to include in your strategic marketing plan including specific objectives, strategies for realizing each objective, and benchmarks for measuring results, you are ready to read the related
Internet Marketing articles below:

Personal Branding on the Net
4 Types of Marketing Strategies
Building Traffic After Site Launch
Why to Publish an Ezine
Create a Marketing Plan

E-zine Marketing Lessons

(More Articles Like This)

Make Money The Sweetie Way! How Being Nice in Business Helps you Win Every Time! Tired of people stepping on others to get to the top? It's easy to get ahead in business being "the nice guy" and make big money doing it! Alice Seba's "Internet Marketing Sweetie System" shows you easy ways to: - increase your website traffic - build better relationships with your prospects - get more referrals to increase your sales - networking for longterm success - transform your competitors to partners ...all with "Internet Marketing Sweetie" principles in mind. It's nice to know nice guys and gals can get ahead in their online business. Check out Internet Marketing Sweetie here.

RealKidz Girls Clothing/Founders Program. Age-appropriate Average & Above-Average Sizes

Successful Home Business