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Pitch a TV Show
Read this article and learn what producers want to hear so you can successfully pitch a TV show.
HOW TO PITCH A PRODUCER IN 20 SECONDS OR LESS
By Susan Harrow
Part of being able to schmooze is knowing when and how to do it correctly. Pitching an idea is a very particular kind of schmooze--one that you need to know how to do successfully even if you hire a publicist. Producers want to hear and read pitches in a certain way.
First and foremost is to be fast, fascinating and to the point.
Publicist Annie Jennings was willing to share some professional pitching techniques that all exceptional publicists use with great success. These come right off of her audio tape series called *Annie Jennings' Crash Course in Publicity* http://www.anniejenningspr.com.
Once you get a producer on the phone, follow Jennings' cardinal rule: "Never ask someone you don't know, 'How are you?'" It may be counter-intuitive, but in this time-scarce business it's actually disrespectful as it's an unnecessary and even intrusive question. Instead say, "I understand you deal in the_________genre and I can talk about__________(your 2-4 line pitch)." Read your prepared pitch in a conversational tone. When they hear that you can be concise and captivating, producers' ears prick up. Instead of ending up in the slush pile of unsolicited packages, you may get invited to send a "requested" media package.
Jennings calls voicemail "pretend work" and insists that you must reach a person directly. There is a technique she uses when time is of the essence when producers need to find people to comment on breaking news items and turn to experts they trust. Find out this closely guarded trade secret in *The Ultimate Guide to Getting Booked on Oprah* at http://www.prsecretstore.com/ultimateguide.html.
If producers can't reach experts in their database immediately they begin to search for other insiders who have specific knowledge of the subject at hand. A phone call suggesting someone viable during this kind of time crunch is often welcomed. Be forewarned: you'll need to be able to prove you can comment intelligently and coherently in a few seconds.
Article by Susan Harrow, a top media coach and marketing strategist known for her secrets to getting people booked on America's biggest talk shows.
She is the author of The Ultimate Guide to Getting Booked on Oprah.
Click here to get a free chapter of this revealing publicity book!
Now that you have learned what producers want to hear so you can successfully pitch a TV show,
read the related Publicity articles below:
Pitch a TV Show
Create a TV Pitch Letter
Radio Interview Tips
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Tips for Radio Publicity Promotion
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a Press Kit
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