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Business Plan Template for Home Based
Business
SECTION 1: BUSINESS SUMMARY
What is your business mission?
What products/services do we plan to offer?
What experiences, background, and strengths make us well
equipped to run this business?
What business partners/mentors can we look to in the industry
who help provide business knowledge and advice?
What companies and vendors will your business be working
closely with?
Are there any companies who you should seek out a joint
venture with who offer services that would complement yours?
SECTION 2: MARKET ANALYSIS
Is there really a need for your product in the marketplace?
What are the current trends in the marketplace?
Working from home is a growing trend.
Who is my target audience? (age, gender, interests, hobbies,
business)
List the top competitors in your industry.
Indirect Competitors:
What is our businesses competitive edge?
How do I compare to my competitors on the following:
Price:
Quality:
Service:
Convenience:
Features:
SECTION 3: PRODUCT/SERVICE ANALYSIS
What is your product/services unique selling point?
Take your product FEATURES and turn them into BENEFITS
SECTION 4: MARKETING STRATEGY
Do I have enough marketing know how to create my own marketing
strategies?
How/where can I reach my customers?
How will I market my products?
SECTION 5: FINANCIAL ANALYSIS
How much startup capital will it take?
How will I fund my start up costs? Savings? Credit Cards?
Loan? Venture Capitalists? Business Grants?
What is my projected profit this first year? (Estimated
Income - Estimated Expenses)
Breaking it down:
How much do I need to make to meet my goals?
Yearly profits:
Monthly profits:
Weekly profits:
Daily profits:
SECTION 6:CUSTOMER ANALYSIS
How many clients/customers do you want by end of year?
What will you do to build customer relationships?
What will you do to acquire new clients?
How can you promote customer loyalty?
SECTION 7: START UP COSTS
Accountant incorporation fees …………… $
Business Insurance ……………………………… $
Checks and Deposit Slips …………………… $
PO Box …………………… $
Office Supplies …………………… $
Business Cards …………………… $
Stationary …………………… $
Starting Product Inventory …………… $
Beginning Minimum Balance for Bank …………… $
Beginning Capital for Corporation …………… $
Marketing Fees
· Search engine registration …………… $
· Pay per click advertising …………… $
· Advertisements …………… $
· Direct Mail pieces …………… $
Web Development Costs
· Domain name …………… $
· Web Development …………… $
· Merchant account setup …………… $
TOTAL START UP COSTS ……………… $
SECTION 8: ONGOING MONTHLY EXPENSES
Salary …………………… $
Web site hosting …………………… $
Web site maintenance …………………… $
Newsletter list host …………………… $
Merchant Account …………………… $
Accountant/Taxes …………………… $
Advertising/Marketing …………………… $
Bank Service Fees …………………… $
TOTAL MONTHLY ONGOING COSTS ……………… $
NOTE: May not be republished without the express permission
of author.
© Business Plan Template Copyright 2004, All Rights
Reserved.
Kristie Tamsevicius, KristieT.com
Now you know that when you work at home, you don't need a 10 page business plan, and you have a simpler business plan suitable for home based business, you are ready to read the related
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