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Sneaky (But Legal) Places To Insert Keywords For Higher
Rankings
The battle for high search engine rankings rages on! The
engines themselves continually make changes which makes
our jobs, as Web site owners, much more difficult. But,
one thing has always remained the same... Keywords.
Search engines still read text. That text still has to
be relevant to the site. Keywords are text and must be placed
strategically throughout your site. Those keywords within
the text are still the determining factor on how high you
go up the search engine ladder.
While many engines now place no relevancy whatsoever on
the keyword META tag itself, there are still plenty of places
- legal ones - to insert keywords in order to boost your
rankings.
Keep this list handy when writing copy for your site pages.
It will help you get the biggest bang for your search engine
buck.
1. In your URL. Putting a keyword or keyphrase within
your URL (domain name)counts for major points!
2. In your page link names. - Rather than using
a link in your navigation bar like "services", add a keyword
to that page link. If you are a marketing consultant, you
could put "marketingservices" instead.
3. In links throughout the copy. This uses the same
principle as above. Instead of writing a paragraph about
your testimonials and linking to a page named "testimonials",
create a link to a page named "marketing successes" (or
some other powerful keyphrase).
4. In the "title" and "description" tags. The title
and description tags are still widely read and used by engines.
Be sure both are enticing and contain keywords because some
engines use them interchangeably.
5. In the copy itself. The "optimal" copy length
for search engine compatibility is between 250 - 350 words.
Why? Because that gives you enough room to use the keyphrases
repeatedly and still make sense! You should have about a
3% ratio of copy to keywords.
6. In ALT tags. ALT tags are those little bits of
copy that pop up when you hold your mouse over a graphic
or picture. Search engines read those - because they consist
of text. Use keywords in the descriptions you assign to
the images on each page. WARNING: Be VERY sure that the
description in the ALT tag goes with the image. Otherwise
you could be banned for "keyword stuffing."
Last little trick ... get one or two heavyweight keywords
or phrases in all 6 places above. It's hard to do, but the
results are tremendous!
By taking advantage of these sneaky - but legal - places
to insert keywords, you stand a better chance of getting
one of those coveted "Top 10" slots on the major engines.
You also stand a darn good shot at increasing traffic to
your site!
About the Author - Diane Hughes is an accomplished internet
entrepreneur and editor of the popular ProBizTips Newsletter.
Subscribe to her newsletter for more tips, tricks, and secrets
of the trade -- plus get HUNDREDS of eBooks, software and
tools just for subscribing! http://viralmarketzone.com/diane
Now that you have learned how to use keywords in sneaky, but legal places to get a Top 10 slot on the major engines, you are ready to read the related Search EngineOptimizations articles below.
Sneaky (But Legal) Places To Insert Keywords
For Higher Rankings
(More Articles Like This)
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