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Writing an Effective Press Release

Read this article to learn useful tips for writing an effective press release.

THE 1-2-3 GUIDE PRESS RELEASES

By Kristie Rimmele

Press releases are a great way to build awareness for your company and products. A well-written press release can get your name in front of hundreds of potential customers and help build a reputation for your company in the business community. Here are the basics on how to write an effective press release for your company.

1- START WITH A NEWSWORTHY EVENT
Before writing a press release you need to make sure you have a truly newsworthy item to write about.

Here are some ideas for issuing a press release:

Launch of something new: products and services, web site, newsletter, e-book, teleclass
Forming a new joint venture or partnership
Events: celebrity chats, fundraiser's, contests or sweepstakes
New facility openings or personnel changes
Getting or receiving major contracts or grants
Receiving awards or special honors
Releasing findings of a special report, survey or poll

2- WRITE IT RIGHT
Start with a newsworthy happening. Use a catchy headline to draw reader into the meat of the release. Write simply and correctly checking for proper grammar, spelling, and punctuation. Write for your target audience, not for your business interests.

Ask yourself questions such as:

How are you UNIQUE?
Will your audience CARE about what
you are telling them?
How will it BENEFIT them?
Avoid Hype - Stick to the facts. If you write your press release like an advertisement it won't be taken seriously. Consider including a quote or testimonial from the company president or important clients to add credibility and interest. And finally, proof, proof, and proof again!
Here's the basic format of a press release:

For immediate release
Contact Info
Headline
Dateline
Strong leading paragraph
Text in inverted pyramid format: Who, What, When, Where, Why, and How about news item
Concluding paragraph

Other formatting basics:
1-2 pages maximum (400-500 words)
Typewritten, double spaced, one side of sheet
Include -more- at bottom of pages
Use an identifier (slug) on subsequent pages
Place -30- or ### at end of the release

3- SEND IT OUT
With changing technologies come a whole array of methods for distributing press releases such as: wire, broadcast fax, and email. Be sure to pick the method best suited to the potential audience. And be sure to post your press release on your web site on a NEWS page.

PAID PRESS RELEASE SERVICES: Sending out a press release can cost anywhere from $99 to $700 for a national release depending on the number of media outlets it reaches.

Here are a few paid services.
PR Newswire
Web Promote
Business Wire
Internet Wire
Internet News

FREE PRESS RELEASE SERVICES:
PR Web
Corporate NewsNet
News Bytes
Comitatus Group
M2 Press Wire
Web Aware

SO WHAT ARE YOU WAITING FOR?
Remember that press releases aren't just for brick and mortar corporations, they are a great way to publicize your online business too!

Article by Kristie Rimmele - Dubbed as the "Marketing Maven & Brander Extraordinaire" Kristie Rimmele turns entrepreneurs into the lavishly paid in-demand experts in their field. Learn how branding helps you to attract customers, build income, & gain visibility while successfully promoting your business online with our FREE report "Web Branding Secrets" by visiting www.brandingonthenet.com.

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