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Ezine Marketing
Did you know you could make money with your ezine? Here
are ways to improve your ezine marketing in order to make
money with your ezine.
5 Ways to Make More Money With Your E-zine
by Alexandria Brown
Have you been
publishing an e-mail newsletter for at least six months but
still aren't seeing real results (read: revenue) from it?
Don't fret — you may just need a tune up. Here are five ways
to kick your e-zine income into gear this year:
1. TOOT YOUR OWN HORN MORE
The adage goes, "If you don't blow your own horn, someone
else will use it as a spittoon." If your focus is providing
your readers with useful information that enriches their
lives and businesses, bravo! That SHOULD be your focus. But
now I want you to look out for yourself as well: Take at
least 25 percent of your e-zine space and make it all about
YOU.
Give promos for your services, products, books, workshops,
etc. List raving testimonials from clients and customers who
LOVE you. Weave your business success stories into your
articles and tips. Share something funny about your weekend
that makes me feel closer to knowing you personally. (For
more self-promotion tips, see my article at http://www.ezinequeen.com/7ways.htm)
2. MAKE ME AN OFFER I CAN'T REFUSE
Let's suppose I'm one of your subscribers. Even if I realize
you offer wonderful products and services, I may need a kick
in the pants to make a move. To entice me, offer me a
special, l1mited-time deal. Examples: three months' of
consultation for the price of two, a 20% discount on your
latest book or newest service, or one of your usual offers
with a few exciting bonuses thrown in. Make the offer
obsolete within a few days or by next week. By putting a
time limit on it, I'll be more apt to act now instead of
later.
Don't overlook how powerful this tactic can be. Some of my
most profitable weeks have resulted from running a limited
time, special pr0motion of this type in my e-zine.
3. PACKAGE IT AT A LOWER PRICE POINT
This is a super strategy for service professionals such as
consultants and coaches. As your subscriber, I know the way
to get the BEST service from you would be to hire you
one-on-one, but perhaps I can't afford that right now. BUT
consider that I may likely be interested in lower-priced
options such as group coaching, teleclasses, online
seminars, or a manual/e-book.
This is exactly how I became an e-book author. When I
started my first e-zine, my main business was writing for
corporate communications. After I gained a few thousand
subscribers, I realized that my readers were mostly small
business owners and entrepreneurs. So I began creating
products and services geared toward them. And now I profit
more from those each month than from my corporate work.
4. PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS YOURS
Do your readers and clients often ask you about a certain
topic that's related to — but not exactly — what you offer?
Then resell a resource that you heartily recommend and would
put your reputation behind.
For example, while my specialty is e-zines, I get many
questions about creating and selling information products
online. So I continually research credible resources on this
topic to share with my readers. Many of the creators of
these products offer a handsome commission on any sales I
refer to them. (I do this myself by paying out up to 25%
commission on any referred sale. http://www.ezinequeen.com/affiliate.htm)
NEVER recommend any service or product to your readers that
you haven't personally tried and wouldn't back 100 percent.
Otherwise you'll blow the trust that you've worked so hard
to build up in your readership.
5. SELL AD SPACE AS IT SUITS YOU
E-zine ads won't make you wealthy, but they can make for
some handy extra c^sh. (I call it my "margarita money.")
Most e-zines offer one sponsor ad at the top and several
"classified" ads at the bottom. Sponsor ads typically cost
three to five times more than the classified ad, but you'll
see the ranges vary greatly.
Start by offering ad specials to your own readers. Then also
list your e-zine in the many e-zine advertising directories
on the Web. These services help match advertisers with
appropriate publishers just like you. (Need help? My manual
gives step-by-step instructions on how to accept and profit
from ads in your e-zine.)
Remember that you have every right to be selective about the
type of ads you accept. While your readers know these ads
don't represent YOUR business, their quality will indirectly
influence their perception of you.
REMEMBER THE *SILENT* BENEFITS OF YOUR E-ZINE
Keep in mind that even if you aren't getting direct business
from your e-zine at this time, it's still delivering many
benefits that may be less obvious. Your e-zine is helping to
establish you as an expert in your field. It's giving you
massive online exposure. You're gaining further credibility
with your current clients and customers. And it's forcing
you to package your knowledge into concise articles on a
regular basis, which you can recycle for many other
marketing uses.
(c) 2002 Alexandria K. Brown
About the Author
Alexandria K. Brown, “The E-zine
Queen,” is author of the award-winning manual, “Boost
Business With Your Own E-zine.” To learn more about
her book and sign up for more FREE tips like these, visit
her site at
http://www.ezinequeen.com.
Now that you have read how you could make money with your ezine, and have learned ways to improve your ezine marketing in order to make
money with your ezine, read the related Email Newsletter articles below for more information:
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