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Shannon Hearn of Success Promotions

Internet Marketing Professional

Name:  Shannon Hearn
Business: Success Promotions
URL: http://www.successpromotions.com

Job title
President and Wizard

Job description
Internet marketing professional

Reason for starting at home business
Need to be home with my children, prefer to avoid the corporate America
environment

Deciding factors or motivations influenced you 
I'm passionate about marketing

Describe how having an at home business has changed your lifestyle
Much more freedom and flexibility.  I've become a much more responsible person.

What is your personal passion and how do you express that in your business
Marketing and self-expression.  I love helping clients develop ad copy, marketing campaigns, etc.

Office location
Clover, SC my home

Start up costs
$100 originally, minimal investments since then except the new computer which was $850

Start up strategy 
Provide superior customer service and results and let my clients send me new business

Years in this business
six

Income potential for this career
probably in excess of $60K per year

Ideal customers
Small businesses onthe internet

Previous career
Recruiter, Marketing Vice President, and Radio DJ

Transferable Skills
Internet search, marketing campaign development,sales

Necessary Skills
Education for Job Internet savvy.  Understanding of why people buy.

Equipment, software, and tools needed for Job
Computer, Marketing software such as Submit wolf or Web Position Gold,

  Most Effective Marketing Strategies
Being creative, providing a lot of advice within the groups where you network, and always always being the best at what you do

Top revenue streams
Groups of women on the internet, affiliate programs are second

Pricing strategies
Keeping my rates fair and reasonble.  But not always trying to be the cheapest.   Cheaper is not better.

Recommended resources
Ezines.  Guerrilla Marketing books by Jay Conrad Levinson.  My own internet marketing ezine
www.successpromotions.com/newsletter.html

Best part of the job
Helping my clients achieve their business objectives

Worst part of the job
Balancing my checkbook.

Secrets to your success
I never ever give up.  There is nothing you can't learn to do if you are passionate about it.

Worst business mistake and what you learned from it
running too many sales, then people are less willing to pay full price

Helpful advice for someone getting started in this career
network and stay on top of the internet learning curve

What are your future plans for business growth
additional computers, in office network, perhaps our own internet server all of which would allow
for a larger client load at any one time

How do you balance your career and family life (IE child care etc) -
always juggling

Is your spouse involved in your business?
no, we are seperated

Any tips on keeping your spouse happy and supportive when you own your own business?
Make sure he has his own hobbies.  And always take time for your family.

Do you involve your kids in your business, if so then how.
Yes.  They help me stuff envelopes for mailings.  They participate in some of the networking events I attend as well.

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