10 Steps to Start Newsletter
One of the most valuable things you can do in your business is to start building your mailing list. And having a newsletter or ezine gives you a great way to stay connected with your customers. But how do you start a newsletter?
Here are 10 steps to getting your email newsletter off the ground.
1. Create a name for your newsletter.
2. Decide how frequently you will send it (monthly, weekly, quarterly)
3. Decide what content you want to provide: tips, quotes, articles, jokes, product recommendations etc
4. Create a blank template for your newsletter. A great idea is to take existing newsletter you get and see what sections they have.
Ex: Welcome message, feature article, ads, product recommendations, subscription information.
See how they break it up with lines or dashes for the various sections.
5. Create an editorial calendar with subjects you’d like to write about. It’s great to do keyword research and see what topics your audience is interested. Better yet, poll your friends and target audience members and perform an “ask campaign” and find out what their most pressing questions are and write your articles to answer those questions.
6. Write your first newsletter content.
7. Put it into the newsletter template.
8. Sign up for a newsletter service.
Here’s a free 30 day trial for the newsletter service we use
9. Put a subscribe form on your website.
10. You are ready to send your first issue!
It’s also great to archive your newsletters on your website. Google loves new content and that will help boost your rankings!
Here are 7 Ways to Self-Promote Within Your E-zine
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