Kristie T’s Home Business Blog Fun, mom-geared work-at-home tips and advice on making money on the net.

Customer Satisfaction is worthless, Customer Loyalty is Priceless!  (Leave a Comment)

Posted on July 31st, 2006. About Customer Service.

Sales guru, Jeffrey Gitomer, always says, “Customer satisfaction is worthless, customer loyalty is priceless!” And it’s true. To prove his point further, he gives an example, “Think about it, would you rather have a satisfied wife, or a loyal wife?” Pretty funny!

But it just goes to show that once you have a customer, you really want to keep them.

I mean, when you are looking to grow your revenues, there are really only 3 ways to do it.

#1: Go find NEW Customers
#2: Get your current customers to buy your product/services MORE OFTEN
#3: Get your current customers to spend BIGGER AMOUNTS with you - increase the lifetime value of your customer

It takes a lot of money and effort to get new customers in the door. So keep those current happy and loyal!
Then think about how you can get your customers to buy more often - this is where recurring monthly services are nice!
And finally, what can you add to your product funnel to make the lifetime value of a customer greater? Do you have
products and services at multiple price levels? Do you have a marketing plan to work that customer from the
low cost products up to the Big Enchilada High Ticket items?

Share your ideas that have you found helpful to build customer loyalty and increase the lifetime value of your customers?

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You know your child is a techno geek when…  1

Posted on July 31st, 2006. About Home Business.

Alright, my husband and I are techno geeks for sure. But I never expected to find my 11 year old daughter with my laptop sitting in her lap and also sitting and working her Game Boy Advance right above the keys of the laptop.

I could not believe it. That’s too funny. What little tech geeks we are raising. Like using the laptop isn’t enough. We have to have 2 pieces of technology working at the same time.

Do your kids do that stuff?

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FINALLY! Comfort for the Overworked Entrepreneur  1

Posted on July 28th, 2006. About Inspiration and Motivation, Success Principles.

Now tell the truth, most of us entreprenuers work too hard and tend to be a little skimpy when it comes to self care. Jennifer Louden, has a super podcast, “LoudenClear ComfortCast” that I just love!

If you don’t know Jennifer, she is known as “The Comfort Queen“. She has written a ton of awesome books on pampering ourselves including: Comfort Secrets for Busy Women, The Woman’s Comfort Book, The Couple’s Comfort Book, The Pregnant Woman’s Comfort Book, and The Woman’s Retreat Book.

Her podcast guests are truly some of the most creative and inspiring minds of our time. And she gets up close and personal with them as they share their secrets about self care, personal growth, and being stress free.

A couple of her recent shows covered things like how positive self help can change your life.

Anyway, I hope you’ll hop on over and listen to her LoudenClear ComfortCast Podcast at her blog here:
http://www.jenniferlouden.typepad.com

Share your thoughts about her podcast or if you have met Jennifer Louden or read any of her Comfort Queen books.

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7 Tips When Choosing a Name for your Business  (Leave a Comment)

Posted on July 26th, 2006. About Home Business.

Jim Hopkins who is a small business editor for USAToday shared some great tips on choosing a business name on his blog.

To that I would add a couple additions:

1) Make sure the company name is easy to say, spell, and remember. This rule is the one reason why I never bought KristieTamsevicius.com. Obviously no one can say, spell, or remember that one. Ha! KristieT.com is much easier to get.

2) When you can, choosing a name that starts with A or 1 can give you a natural advantage whenever businesses in your category are listed alphabetically. So try to choose a name that starts near the beginning of the alphabet if you can.

3) Give your company name idea a “test run” among your friends. See what they think of it. See what it makes them think of and how it makes them feel. Sometimes when we think a company name is “the best thing ever” we have just plain missed the mark. A good test drive among your friends will help you pick a winning company name that everyone loves.

Share your tips and stories on choosing a business name here.

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Getting Out of Business Debt  1

Posted on July 18th, 2006. About Home Business, Success Principles.

I was talking with another mom entrepreneur the other day about her credit card debt. You see, like so many home business owners, she started her business on a shoestring. And to get by, she funded the gap with a credit card. Now it can take time before a business gets profitable. And if you aren’t careful you can charge one thing, then another, and before you know it you are in business debt.

That’s one of the lessons I learned as an entrepreneur - be careful with your business credit cards!
But I don’t blame myself. I had never really had to manage money before in my life, so why would I be good at it?
We were dirt poor as kids (on welfare even) so I never got experience dealing with money - we never had any!

Then when I got married, my husband handled all the bills and money. So I never had to learn about setting a budget, balancing a check book, budgeting, saving, etc.

So when I got a business, it was kind of like giving a kid a blank check. I went nuts buying ebooks, seminars, advertising programs etc. I wanted to learn everything I could so I would be successful. And to be honest, I charged it ALL! I thought, “well it doesn’t matter if I can afford it. it’s something that will make me more money - right?” WRONG. Not everything paid off in terms of improved profits and bigger income.

There I was, left with a big pile of bills. I got really depressed about it. It’s not that I wasn’t making good money (because I was), but that I was spending every penny I had reinvesting it right back into my business.

So, my financial coach is teaching me the money management stuff I never knew. I am learning how to “live below my means” in my business. I am learning how to manage my time so that I am more profitable. I am learning to read my financial statements so I really know what is going on in my business.

It’s not how much you make, but how much you KEEP that matters. I know sometimes we keep having problems in life until we learn the lesson from them. Now that I know how to handle greater financial wealth, I will get the KEEP the money I am making.

Tell us if you have you learned any hard financial lessons in your business.

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Super Calls to Action Straight from the Cereal Box!  1

Posted on July 18th, 2006. About Copywriting, Selling, Web site and HTML Tricks.

So there I am at the breakfast table enjoying my GoLean Instant Hot Cereal (vanilla flavor - yummy!). And to pass the time, I was reading the back box. I smiled when I saw that they had a super call to action right there on the back panel! You see, one of the things I preach about is that every page on your website should have be designed with a call to action. In my product, “Websites that SELL”, I share the the most effective calls to action for your website. It’s part of the Motherload Success Bundle I will be launching next week.

And sure enough, right on the bak of my Kashi cereal box after it shared the benefits of this ultra healthy cereal, it said, “For recipes and special offers, visit us at www.kashi.com.”

Now that’s smart marketing! How many cereal companies do you know that do that? And it offered 2 free gifts (the receipes and special offers) as incentives to entice people to visit their website.

Do you have calls to action on every page of your website? Do you offer people an incentive whent they take action? Take a cue from my cereal box and get more sales. *grin*

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Blogging Statistics: There’s a new blog born every second!  1

Posted on July 18th, 2006. About Blogging.

* The number of blogs has hit an alltime high! That’s according to the latest, “State of the blogsphere” report which says that there is an estimated 35.3 million blogs on the net. And according to Technorati, everyday that number goes up by 75,000. A new blog is born every second! WOW!

But do new bloggers face burn out? 55% of bloggers are still updating their blogs 3 months after launch. There are about 3.9 million bloggers are posting blogging updates on a weekly basis.

* These statistics quoted from the July/August 2006 edition of Revenue Magazine.

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Followup that Turns a One Time Sale Into A Repeat Buyer  (Leave a Comment)

Posted on July 18th, 2006. About Email Marketing, Internet Marketing, Selling.

I was paging thru this month’s issue of Revenue Magazine (you DO get this don’t you! Revenue Magazine is a hot new magazine for affiliate marketers!) and Jay Conrad Levinson (here’s a picture of Jay Conrad Levinson and I , he’s such a neat guy!) gave some great tips on how to STAY connected to customers after they buy a product from you.

Guerilla Marketing Followup that Turns that One Time Sale Into a Repeat Buyer!
1) Make the sale
2) Send thank you note immediately
3) send another email or make a phone call 30 days after the sale.
Ask them if everything is going well and if the customer has any questions.
4) Send another note within 90 days letting them know of any new or related products or services.
5) After 6 months, you can announce the preview of an upcoming sale.
6) After 9 months ask for the names of 3 people who might benefit from being included in your mailing list
7) After 1 year, send the customer an anniversary card celebrating 1 year of being your customer
8) 15 months later, send the customer a questionaire to find out more about their challenges, wants, needs so you can better serve them
9) 18 months later send announcement of new products that tie in with original purchase

Great tips huh? And the great thing is that this whole process can be automated. So you can load up these followup messages into your autoresponder sequence with a preset timing. Just set it, forget it, and watch the sales role in.

So, why settle for a one time sale when you can enjoy a lifetime of sales buy building relationships and telling the customer about related products that would help them?

Has a company ever followed up with you in a cool way? Share your customer followup tips and stories here!

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Money: Do you review your financial dashboard?  (Leave a Comment)

Posted on July 16th, 2006. About Success Principles.

Entreprenuers are more likely than anyone to become financially independent. But part of making sure you keep the money you get is spending time reviewing your financials. I can tell you from personal experience, that by spending more time really looking at my numbers, I have made smarter decisions, cut costs, and increased my revenues significantly without working harder. Although it’s not fun work, it has been rewarding.

I was sitting this afternoon digging into my book, “The Millionaire Next Door“. It was a wonderful gift from my financial coach. And I was particularly struck by a few things I wanted to share with you.

1) Making money is only a report card. It’s a way to tell how you’re doing.

Earlier in my career, I let the rush and adrenaline of “chasing the new business venture” keep me from watching my numbers,
seeing which aspects of my business were really profitable, and giving my greatest focus where it mattered.

Such as the other day, my financial coach challenged me, “It’s the end of the month, have your numbers ready.” To which I replied, “I am too busy with client work.” And he said, “if you don’t do your numbers to make sure where you are at, none of that client work will matter!”
That struck me like a lightning bolt. He was right.

In The Millionaire Next Door, they said that the highest wealth achievers spend 8.4 hours per month reviewing their financials and investments.
The financial underachievers on the other hand only spend 4.6 hours per month reviewing their financials and investments.

What does that tell you? What you focus on grows. If you spend more time reviewing the numbers, you’ll be rewarded financially!

My biggest mistake over the past 2 years was taking every penny I made and reinvesting it in personal development.
I am learning now, it’s not what you make, but how much you keep that matters.
I am also learning that it’s not what you learn, but what you DO with what you learn that matters.

2) Money should never change one’s values… Those who flaunt it won’t “keep” it.
- Traditionally the idea is that really wealthy people have so much money they can throw it all
around. They buy big houses, drive fancy cars, go to parties etc. I see some very big name marketers doing this. But the interesting thing to note is that it requires a lot of money to keep up this image. The really wealthy millionaries in the book, “The Millionaire Next Door” were simple people. They always lived within their means. They drove used cars, used coupons for groceries, and bought clothing at sales. It was because of their frugal and smart use of money that they had more money to invest. And thus these people grew their wealth more quickly.

Food for thought:
- It really doesn’t matter how much you are making in your business, as long as you are keeping costs and expenditures in check, you will be profitable.
- How much time do you spend reviewing your business financials?

I want you to be very wealthy. And where ever you are at in your life now, you have the power to do that. You’ve had it within you all along. You just need to embrace it.

How much time do you spend now to review your financials in your business?
What one step could you take right now to better your financial prosperity?

Let’s take the journey together shall we? Here’s to being wealthy and being smart managers of the abundance we are given!

Blessings!

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This inspires me - What inspires you?  (Leave a Comment)

Posted on July 13th, 2006. About Inspiration and Motivation.

What inpires you?

I am really starting to experience the power of visualizing your success. One of the things I did that really inspires me everyday is I have a poster I made for myself that represents what financial freedom, wealth, and success means to me. I also have a $1 bill that I converted into a $100,000 bill. My goal is to make $100,000 between now and the end of the year.

This is posted right on the wall in front of me so I can see it while I’m working. Every morning I spend a few minutes “going inside the picture”. I imagine it’s me. I am free. I can spend my time and energy the way I want to helping others because I have no debt.

What inpires me

Share what inspires you!

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