I was at a sales seminar the other day and learned something really interesting I wanted to share. We have all heard of the love languages and that in a relationship you need to show love to your spouse in the way that they “hear” it the best. For some it’s written love notes, for other’s it’s verbal I Love You’s, for still others it’s about the things you DO that show your love.
Customers also have a love language. Ask them the best way they like to be contacted: phone, email, IM, snail mail. Also, find out what really makes them happy cards, gifts, periodic phone calls to check in, doing little extras for them, etc.
Just to share an example, I got a new team member on my direct sales team. He is a major author, trainer. I was sending him a lot of gifts (cards, tips, tools, Starbucks gift cards). He made a point of telling me that while he appreciates that, it’s really not necessary and he really doesn’t prefer gifts. He said he’d much prefer me “doing” things for him. So he told me his “customer love language”.
Just something though provoking to chew on. One size doesn’t fit all when it comes to appreciation. Find out what makes your customers feel loved and appreciated.
You know I appreciate you guys right? Hugs!
Kristie T
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