5 Bad Words to Never Use in Salesletters
Want to really boost the effectiveness of your salesletters? Marketer Jim Edwards reveals 5 Bad Words You Should NEVER Say (in sales copy).
Bad word # 1) Buy. It reminds people that they will have to pay money. Intead, use the words claim or invest.
Bad word # 2) Learn. It sounds like work. Instead use the word discover.
Bad word # 3) Tell. When someone is going to tell you what to do, you don’t want to listen. Instead use reveal, it sounds more exciting.
Bad word # 4) Things. Instead use the phrase tips, tricks, and techniques
Bad word # 5) Stuff. Instead use insider secrets.
You aren’t guilty of using those bad words are you? Clean up your copy and cash in on the results! Thanks Jim for these great tips!
Posted on February 27th, 2007 at 7:55 am. About '5 Bad Words to Never Use in Salesletters'.
It all seems to boil to to benefits rather than burdens.
Donavan McDonough