Fun, mom-geared work-at-home tips and advice on making money on the net.

5 Bad Words to Never Use in Salesletters

Posted on March 11, 2006 | 1 comment | Filed in Uncategorized 
 

Want to really boost the effectiveness of your salesletters? Marketer Jim Edwards reveals 5 Bad Words You Should NEVER Say (in sales copy).

Bad word # 1) Buy. It reminds people that they will have to pay money. Intead, use the words claim or invest.

Bad word # 2) Learn. It sounds like work. Instead use the word discover.

Bad word # 3) Tell. When someone is going to tell you what to do, you don’t want to listen. Instead use reveal, it sounds more exciting.

Bad word # 4) Things. Instead use the phrase tips, tricks, and techniques

Bad word # 5) Stuff. Instead use insider secrets.

You aren’t guilty of using those bad words are you? Clean up your copy and cash in on the results! Thanks Jim for these great tips!

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COMMENTS

One Response to “5 Bad Words to Never Use in Salesletters”

  1. Donavan McDonough on February 27th, 2007 7:55 am

    It all seems to boil to to benefits rather than burdens.

    Donavan McDonough

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