A big WOW from Hallmark Cards!
I stopped by the Hallmark store today to pick up some thank you cards. I really enjoy sending notes to friend, collegues, and people who go out of their way to be kind. It’s important to show your appreciation to the special people in your network. I know there are those automated card sending services, but I think there is something precious and personal about a hand written thank you card in your own writing.
Well imagine my surprise when at the bottom of the box of Hallmark thank you cards I found a “thank you” from Hallmark. WOW!
Here’s what it said:
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Thank You for choosing Hallmark Stationery.
For nearly 100 years, Hallmark has been entrusted with helping people keep in touch and nurture their relationships. We believe in the emotional value of written communication and the difference it makes in people’s lives. We hope you enjoy this product, and thank you for joining in the Hallmark tradition of enriching lives through meaningful communication.
That gets you all warm and fuzzy now doesn’t it? Imagine if you wrote a little note like that and tucked it into your product orders or book orders what a difference that would make?
What do you do to say “thanks” to customers and make them feel really special?
Share your ideas and thoughts on little touches to show customer appreciation here.