Fun, mom-geared work-at-home tips and advice on making money on the net.

Are you a mish mosh marketer? Getting your marketing in alignment.

Posted on December 27, 2006 | 1 comment | Filed in Uncategorized 
 

Do you have a grand plan for what you want to achieve in your business this year or are you doing “hit or miss” projects and opportunities that sound good as they come along? I “thought” I knew what I wanted in my home business for the past 10 years. And while I was making huge progress on the things I was focused on, I was scattering my efforts in too many directions.

Are you guilty of living in entrepreneurial margueritaville and just doing things because it’s fun and it sounds like a good idea for your business? It’s an adrenalin rush yes, but it dissolves your personal power.

Once you focus all your efforts and really get a clear picture of what you want, suddenly every action you take is lined up in unison all for the achievement of one common vision. That puts the Law of Attraction to work for you and let’s you effortlessly create greater success.

Here are some things you can do differently to align and leverage all my business efforts in 2007

- Make sure that the publicity you are getting actually media for is focused on topics directly aligned with the products/services you offer.
- Write for your niche. Don’t write above their heads. Don’t write for your peers. Do an ask campaign or visit forums to see what your audience really cares about and write that.
- Have a strategic plan to work customers through your product funnel. How will you get customers to sign up for the free report. How will the free report lead them to a 1 hr consultation or your bottom level product? Then how do you convert them to either your $300 product or next level of service.
- Don’ jump on new business opportunities unless they are in aligment with your big goals. If it’s not in alignment, say no.
- Align what you are learning with your goals for the year.- Then make sure the actions you choose are helping you to make progress towards those big overall goals.
- Leverage your blog posts, podcast interviews, and article writing with the content/products that you want to produce for the year
- Optimize first for web pages for the things that directly drive revenue in your business. Those are your money words.
- Attend events that your customers would attend.
- Align your speaking topics directly with the “add on” products and services you offer. You want back of the room sales and extra consulting to further add value for your customers.

Imagine if you are this focused, what a powerful vibe you’ll send out to attract exactly the customers, colleagues, opportunities, and resources you need for a really successful year! That’s the power of a focused business.

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COMMENTS

One Response to “Are you a mish mosh marketer? Getting your marketing in alignment.”

  1. Candice on December 30th, 2006 12:45 am

    I had never heard of the term “mosh marketer” My challenge is that I have so many talents (most of which I have only been aware of in the last 15 years) and I do end up wearing lots of hats. How would you advise alligning your market when there are endless possibilities, you have hundreds of ideas, and feel draw to many business targets/possiblities? (Some of this can be addressed in my situation by leveraging my recruits) What do you think of the idea of examining and evaluating what you value most to allign your business?
    http://www.blogger.com/profile/32951077

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