Are you leaving money on the table? The Magic of Upsells and Bundling!

One of the easiest ways to increase your income is to boost the size of your customers purchase. Think of it as the “do you want fries with that” mentality that McDonalds uses. Once a customer has said, “YES” to purchasing something, that’s the very best time to offer them additional products they would find helpful.

Bundling and Upselling boosts your customer’s purchase size.

1) Bundle - Put 2 or 3 related products together in a package or kit. For example, I recently bundled 3 of my products together in the Motherload Success Bundle. I also recently helped one of my web clients package a book, tape, and video together for a “therapy in a box” product for their patients.

2) Upsell – When someone buys one product from you, ask them if for an additional fee they would another product. When people buy my I Love My Life: A Mom’s Guide to Working from Home book, I offer them an upsell to get the I Love My Life Toolkit at a reduced price. Click here to see an example of that upsell. My shopping cart makes it really easy to do this with just a few clicks. You can try my shopping cart here for 30 days free.

You could also mention the additional product on your thank you page or thank you autoresponder. Heck, a few days after purchase you can check in with your customers to make sure they are happy with their purchase and THEN mention a related product that you thought they might find helpful.

I even offer an upsell on my FREE product that I giveaway, and 9 times out of 10, people toss the upsell in the shopping cart too. So who says it doesn’t pay to give away things for free?

But what if you don’t have anything else to offer your customers? What if you are a one product shop? Then see what complementary, but non-competing affiliate products and services you could offer them.

So take a look at your current offerings and ask what ELSE you would help your customers solve their problems.

I hope you’ll take advantage of bundling and upselling to offer MORE to your customers and CASH IN on the extra profits.

Are you a queen of the upselling? Do you have a awesome bundle package or kit? What creative ways have you used to up customer order sizes?

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  It's Kristie Rimmele here serving up fun, mom-geared work-at-home tips. Here you'll find fun quips, insights, and hot tips making money while working from home. I'm dishing out the hottest scoops on internet marketing, home business, infoprenuership, entrepreneurism and branding.

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