Kristie T’s Home Business Blog Fun, mom-geared work-at-home tips and advice on making money on the net.

I was struck today while reading in one of the forums I frequent how some of us are so get so wrapped up in writing sales copy when we are marketing that we miss the point. We may be straying from what is really important - and that is real, genuine, from the heart sincerity. That’s not something you’ll find in a “sales message”.

That’s what you get when you truly connect to someone in your heart and express how you feel about them, what you admire about them, and positively reflect on that.

I had a great interview with TJ Rohleder, a famous direct response copywriter. The big reminder I got from TJ, is that the best marketing isn’t marketing at all, it’s not about “spiel” or knowing “words that sell”. It’s about knowing your customer, connecting to their heart, speaking to them in a real way, and saying how you can help.

This is my approach to business. Because of this, I find people are being attracted to me (pull marketing) versus me selling TO them (push marketing).

What do you do to truly connect from the heart with your customers?

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I’m sure your library is probably as crazy as mine. But sometimes I think I have so many awesome resources, that I forget what I have. Someone once said that the only thing that will be different 10 years from now is the books you read, the people you meet, and the experiences you have.

I have more the enough books that I’ve read - that’s for sure. My goal for next year is to IMPLEMENT what I have read. No more learning (which will be hard - I love learning)

Well, here are the books I have in my library. I have read 80% of them. The others, need to sit down and read.

Is your library as big as this? - And there are LOTS of ebooks and books in the basement haven’t even accounted for here.

(more…)

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Going to seminars is not only a great way to stay on top of “what’s new” in your industry, but it’s also a great way to connect with other entrepreneurs. Earlier this year at the Dan Kennedy seminar in Chicago, I ran into a couple gal pal marketers of mine - Lorrie Morgan Ferrero , Alexandria Brown and Michelle PW. In a sea of men marketers, we girls had fun sitting in the back row, sharing M&M’s, giggling, and getting in trouble for passing notes.

Here’s a pic from a nice lunch to visit and talk about what we were all up to.

Lorrie’s got a great Speed Copywriting workshop coming up that you’d be nuts to miss. Copywriting is really the core of what makes all your marketing work — and she’s one of the best copywriters out there. I’ve taken one of her copywriting courses before and will tell you it’s worth every penny (and then some!).

It’s a 3 day event that will show you how to create a successful copywriting and marketing roadmap. She’ll show you her technique for writing copy that grabs attention FAST. And it all takes place in Los Angeles! Perry Marshall (The Google Adwords guy) and James Roche (The Info Product Guy) will be there too! Besides what you’ll learn, it’s going to be world class networking for sure! If you attend 1 event this year, make it be this one. Find out more about Lorrie’s Speed Copywriting Workshop Here.

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So there I am at the breakfast table enjoying my GoLean Instant Hot Cereal (vanilla flavor - yummy!). And to pass the time, I was reading the back box. I smiled when I saw that they had a super call to action right there on the back panel! You see, one of the things I preach about is that every page on your website should have be designed with a call to action. In my product, “Websites that SELL”, I share the the most effective calls to action for your website. It’s part of the Motherload Success Bundle I will be launching next week.

And sure enough, right on the bak of my Kashi cereal box after it shared the benefits of this ultra healthy cereal, it said, “For recipes and special offers, visit us at www.kashi.com.”

Now that’s smart marketing! How many cereal companies do you know that do that? And it offered 2 free gifts (the receipes and special offers) as incentives to entice people to visit their website.

Do you have calls to action on every page of your website? Do you offer people an incentive whent they take action? Take a cue from my cereal box and get more sales. *grin*

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