Kristie T’s Home Business Blog Fun, mom-geared work-at-home tips and advice on making money on the net.

Tonight I am doing a free teleseminar for Kingdom Business Journal, a Christian community on Relationship marketing in business.  If you’d like to pick up a few tips on how to create close knit relationships with the people in your network that turns into a lifelong stream of steady business, you’ll definitely want to tune in.

It’s tonight, Tuesday, April 22  @ 7PM CT and you can listen live here: http://event.kingdombusinessjournal.net

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I recently heard Rob Engelman speak at an eWomenNetwork event in the Chicago area and he shared a program on 7 Proven Marketing Strategies for the New Year. I thought it was so terrific, I asked him permission to post it on my blog. So here’s the 7 strategies (for the complete article, visit Rob Engelman’s site www.engelmanmanagement.com.

Here are 7 core marketing best practices will enable you to produce the kind of business results you desire.

1) Focus on Your Ideal Customers

2) Know the “Pain” That Creates Opportunity for You

3) Define Your Personal Value Proposition

4) Turn Your Clients Into Your Sales Force

5) Build High Power Allies

6) Become A Celebrated Expert

7) Build Your Personal Direct Marketing Engine

See complete Article by: Rob Engelman at www.engelmanmanagement.com.

My Free Gift to You - I’d like to offer you a free ttial to a keep in touch marketing system that helps you turn your clients into your sales force, build high power allies, and become a celebrated expert.

=> Try this keep in touch marketing system free here.

http://www.soclink.com/20706

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Who is waiting to hear from you? When is the last time you wrote a customer to tell them how much you appreciate them?

One of my biggest discoveries this year is the power of relationships. I have made a big effort to focus on deepening my business and personal relationships.

Keeping in touch with your customers is key to creating trust and loyalty. That’s why It’s critical to have a keep in touch system in place to cultivate relationships of your current customers and well as with prospects.

I have found that keeping in touch with customers helps you stay top of mind so that when they are ready to do business, they remember that you are there to help. Handwritten greeting cards with a personal message that shows appreciation and build rapport. Whether you send holiday cards, thank you cards, even birthday cards, regular notes makes your customers more likely to think of you first.

Here is a new article I wrote on 10 Keep in Touch Marketing Secrets.

I’d love for you to try my favorite keep in touch system to send out cards for free here.

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Learn How to Stay Top-of-Mind and make a personal connection with prospects and clients.

When it comes to business, the strength of your relationships has everything to do with your success. Especially if you want to attract an endless stream of clients, get referrals and turn customers into raving fans.

Join Elizabeth Marshall, for a very important tele-seminar and webinar.

You will learn…

- Key strategies you need to make a personal connection and stay top-of-mind with clients and prospects
- How a special “Thank You Note” Strategy generated over $7500 in new business
- The one mistake you never want to make with the keep-in-touch strategy

Don’t miss this opportunity to learn more about one of the most important marketing strategies you will ever use! Even if you can’t make the webinar in person, go ahead and register, so you will have access to the audio recording.

http://www.webmomz.com/keep-in-touch.htm

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When’s the last time you actually heard from an online marketer that you bought a product from? Never??? Oh, I’m sure you get the standard thank you for buying autoresponder. But imagine the impact if you sent them a handwritten thank you card!

The other day, I bought a book (called the Thank You book) from Dave Yow of InstantDirectMailProfits.com. And in the package that he shipped the book in, he placed a handwritten thank you note. I can honestly say that in 10 years of being an entrepreneur that no one has ever sent me a card like that to thank me for buying their stuff. That simple card made a huge impact on me and really set Dave apart as a guy who cares.

Imagine the impact that sending thank you notes to your online customers would have on your business!

If you’d like to know more about using thank you cards to build your business, here’s a free webinar that shows you how.

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Would you like to know my personal secret for getting all the referrals you can handle without even asking?

From personal experience, I can tell you that the #1 way I get business is from referrals. One of my secrets for doing that, is by building customer relationships.

Did you know that a greeting card is opened 11 times more than any other piece of mail?
The top lady in Mary Kay sends out 3 handwritten cards a day?
And in the Corporate world, 90% of the top earners in any company send out thank you cards and other cards daily.

That’s why I am such a huge fan of thank you notes.

If you’d like to learn how to skyrocket your business through referrals, you can attend a free online seminar.

Reserve your spot now for this free referral marketing webinar. I’ll see you there!

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One of the biggest challenges that new businesses face is how to find new customers. If you have ever sat in your home office hitting “refresh” a million times in your email just hoping orders would come in, you may need to think about prospecting for new customers. But how and where?

Here are 5 ways to Get New Customers:

1) Fish in a well stocked pool of customers - If you have friends or someone you know with a big list, offer to do a joint venture with them. You could offer a free ebook to their list or do a free teleseminar for them and offer a commission on sales generated from their efforts.

2) Find fresh leads - Offer to give away something free in exchange for people’s contact information. It could be a free report, article, piece of software, checklist, or audio program. It could even mean buying a list and sending out postcards. Or maybe you want to create a landing page and buy pay per click traffic.

3) Boost your conversion rate - Improve your phone marketing script. Tweak and test your ads. Offer better bonuses. Hire a consultant to review your marketing materials. Find out what it will take to turn a higher percentage of your LEADS into sales. I recently read about an apartment complex that boost their conversion rate and got more renters by giving them a free car wash once as week as a benefit of renting an apartment there.

4) Get more referrals - Ask your existing customers who else they know that could benefit from your product, service etc. Put a tell a friend form on your site. Make this an automated part of your sales process.

5) Make customers so happy they never want to leave - What can you do to improve customer service? How can you make working with you so rewarding they never want to leave? How can you continue to grow and develop your relationship with your customers.

Hope these 5 ideas helps you drive more customers to your doorstep!

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Do you get lots of word of mouth business? Great if you do. That means you do great work and your customers love to spread the word. In order to set the stage for referrals, of course you have to love your customers, give them outstanding service, and be worthy of a referral. Outside of that, are you >tag>asking for referrals from your customers?

You can ask for a referral after someone makes a purchase. In fact, you can setup an autoresponder after a couple weeks just to ask for the feedback and if they know of anyone else who could benefit from your service.

You might even think of offering them a referral fee as a thank you.

You can call, write a thank you note and ask for the referral, or even send an email.

Here’s a sample referral letter you could use:

Dear Alexis,

Thanks so much! I appreciate in advance any referrals you may have.
Your Name

People are generally pretty nice and are happy to send you referrals if you just ask.
What have you done to ask for referrals and build word of mouth for your business? Share your comments!

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When you are a hard core online marketer, keeping those pesky affiliate links organized can be quite a task. One more recently wrote saying that she wanted to do more affiliate marketing and was asking what the best way is to keep your affiliate codes organized.

Here’s my super easy affiliate organizing system:

Create a new folder in outlook called Affiliate Programs.
Then everytime you get a welcome letter after signing up for an affiliate program, save it into this folder. Edit the subject line so it says AFFILIATE NAME - affiliate program. The affiliate name of course is the name of the company whose affiliate program that is. That allows you to find it really quickly thru a search in outlook. It also alphabetizes all your affiliate welcome letters/codes in Outlook.

The other think I do is create a “short link” right away.
For instance, let’s say that for one affiliate program called The Whiz, I have a short link page that is
http://www.webmomz.com/thewiz.htm
Then anytime I promote it, I just get my short link that I made which of course links to the full affiliate code.

That’s my super simple system. Do you have any affiliate system organizing tricks?

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If there’s one thing I’ve learned about networking, it’s that givers gain! The more you reach out and help other people, the more that comes back to you. Here are some tips for giving good referrals to others that I learned from my networking training at BNI, a referral marketing organization I belong to.

1) Identify Need: When you meet with others, listen if they have any needs that any of the people in your network could fill.

2) Share Resource: Let them know that you know someone who offers that product or service.

3) Share Experience: Tell them how long you’ve known them, where you met them, testimonials about using their service etc. You can even tell the story of someone you know who has worked with them in the past and what results they got!

4) Business Card: Give them the business card or contact information of the person you are referring them to.

5) Get Permission: Do not give the name, phone number, email of the individual to your resource without their permission. Respect their privacy. Ask, “Is it okay if I pass your name along to so and so and have them call you?”

Have you picked up any great networking tips or gotten a really “hot” referral that turned into a huge business deal? Share your networking tips here.

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