Client Bliss: 5 Secrets to Delighting Clients

If your business is a little slower than you would like? Then you might want to think about focusing more on marketing to your existing clients. It’s much easier to get business from marketing to your existing client base than it is to get business from new prospects.

Maribeth Kuzmeski of Red Zone Marketing is marketing consultant for the financial industry. She is a fellow member of my local National Speakers Association chapter in Illinois.

Here are 5 tips for delighting your clients!

1) Live by the 80/20 Rule – businesses get 80% of their revenue from 20% of their clients.

2) Market to your existing clients . . . it pays!- use a mix of phone calls, letters, cards, client-focused seminars, and client reviews to strengthen client relationships and build upon them

3) Ask your clients what they want. – Keep track of your score card. How do you rate? (satisfaction, delight, service, communication, your staff) Listen, take notice, and work to improve your results.

4) Think of imaginative ways to set your business apart.

5) Establish a KIT (Keep In Touch) Program. – let your clients visibly feel that you are there for them, thinking of them, always having their “back”

So there you have it – ways to show your customers they are #1 in your book! Share your innovative ways of marketing to your existing client base here.

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  It's Kristie Rimmele here serving up fun, mom-geared work-at-home tips. Here you'll find fun quips, insights, and hot tips making money while working from home. I'm dishing out the hottest scoops on internet marketing, home business, infoprenuership, entrepreneurism and branding.

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