Fun, mom-geared work-at-home tips and advice on making money on the net.

Differentiate Yourself

Posted on January 21, 2006 | 2 comments | Filed in Uncategorized 
 

When someone asks what makes you different from your competitors what do you say?

Here are 3 ways to differentiate yourself from the competition.

1) Who you are: Your credentials, expertise, background, personality, experience, media coverage, niche, appearance, mannerisms, gestures, voice, education, books written, accomplishments

2) What you deliver: Your unique methods and approaches, your tools and products, they way you package your stuff, the ROI your stuff generates

3) Benefits gained: What tangible results will they realize as a result of using your stuff. Will they save time, money or work? Will they experience less pain and more pleasure? Will they see bigger results in record time? Is it the best system on the market? Does it deliver a unique results that no other system does? Will it help them do it more efficiently?

Take a close look at your competition. What do they offer. What benefits do they deliver. What stands out about their brand. What makes you different? Be identifying that key differentiation you can position yourself as a cut above the rest.

What makes you different? Share your thoughts here.

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COMMENTS

2 Responses to “Differentiate Yourself”

  1. Kristie T’s Home Biz-A-Pa-Looza » Of Positioning Statements, USPs, and Memory Hooks … Oh My! on September 7th, 2006 5:51 am

    [...] to ‘Of Positioning Statements, USPs, and Memory Hooks … Oh My!’. RSS feed for comments and Trackback URI for ‘Of Positioning Statements, USPs, and Memory Hooks … OhMy!’. [...]

  2. Kristie T’s Home Biz-A-Pa-Looza » Of Positioning Statements, USPs, and Memory Hooks … Oh My! on September 7th, 2006 5:55 am

    [...] – Differentiate yourself – 10 keys to a strong USP – 6 Ideas for Unforgetable Memory Hooks Technorati Tags: USP, unique selling proposition, memory hook, Harry Beckwith, Selling the Invisible, positioning statement No responses to ‘Of Positioning Statements, USPs, and Memory Hooks … Oh My!’. RSS feed for comments and Trackback URI for ‘Of Positioning Statements, USPs, and Memory Hooks … Oh My!’. [...]

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