Duct Tape Marketing – Why Your Business Needs It!
Posted on December 17, 2006 | 4 comments | Filed in Uncategorized
I just cracked open
For instance, do you know:
- Who is your
- What is your
- Do you have products/services to serve your customers at every level of their business?
- Do you have educational materials to turn prospects into clients?
- Do you have a
- Do you track and measure your marketing results?
Sure, you know you should do all those things, but have you? And better still, would you know how to do each of those things? John’s book walks you through it. Believe me, I have hired lots of fancy schmancy consultants (some whom charge even $1000/hour) for what John shares in this book.
I love John’s definition of marketing: “Getting people who have a specific need or problem to know, like, and trust you”
That’s marketing with truth and integrity. It’s not about using the hottest techniques to get listed overnight on Google, it’s not about using “hypnotic copywriting” to manipulate your customers. It’s just about having real solutions to people’s everyday problems and helping them. I love that.
Over the next few days I’m going to be reading and sharing key concepts I get from the Duct Tape Marketing book. So stay tuned and see what you could do to develop a better marketing plan and process for your
Do you have a copy of John’s
COMMENTS
4 Responses to “Duct Tape Marketing – Why Your Business Needs It!”
Give Your Opinion:
Great Blog Kristie! I have read John’s book, and though I don’t own a business, I do own a website that I am able to apply many of the fundamentals John refers to in his book to my business.
You are right – we do too often get caught up in en vogue marketing methods, but almost everytime we end up going back to the basics.
Continued success!
As if I need another product about marketing, but your blog post has gotten me interested in this book now
Someone posted a comment (that I deleted) saying how can you have read a book that hasn’t even come out yet. What he doesn’t know is that as a book reviewer, I often get copies of many of the latest business books a month or so before they are for sale in the public. And most of the time these books are even autographed personally by the author.
I get these because the authors value my opinion on their books and know that if I like it, I will spread the word about it.
I do NOT promote every book I get. In fact some just get donated straight to the library. I only promote quality books I believe in.
Anyway, I hope that fellow who posted the comments to my blog realizes that maybe you should think before practically calling someone a liar because you don’t think they possibly could have read a book that didn’t come out yet.
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