Duct Tape Marketing - Why Your Business Needs It!
I just cracked open John Jantsch’s new book Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide today. Finally a marketing book that goes back to the basics. While it’s easy to get caught up in all the marketing hype of the latest techniques, many people often forget the importance of the marketing basics.
For instance, do you know:
- Who is your idea client?
- What is your marketing message?
- Do you have products/services to serve your customers at every level of their business?
- Do you have educational materials to turn prospects into clients?
- Do you have a marketing plan?
- Do you track and measure your marketing results?
Sure, you know you should do all those things, but have you? And better still, would you know how to do each of those things? John’s book walks you through it. Believe me, I have hired lots of fancy schmancy consultants (some whom charge even $1000/hour) for what John shares in this book.
I love John’s definition of marketing: “Getting people who have a specific need or problem to know, like, and trust you”
That’s marketing with truth and integrity. It’s not about using the hottest techniques to get listed overnight on Google, it’s not about using “hypnotic copywriting” to manipulate your customers. It’s just about having real solutions to people’s everyday problems and helping them. I love that.
Over the next few days I’m going to be reading and sharing key concepts I get from the Duct Tape Marketing book. So stay tuned and see what you could do to develop a better marketing plan and process for your small business.
Do you have a copy of John’s Duct Tape Marketing book? Are you a big John Jantsch fan?
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