Forget Blog, Amazon’ presents, the Plog!
Posted on May 16, 2006 | 1 comment | Filed in UncategorizedIf you are an author, the next best thing in book marketing is here. Enter the Plog, Amazons own trademark term that’s short for personal blog. And Amazon.com has introduced it as a marketing vehicle for authors.
Here’s how a Plog works
When a customer logs into Amazon, they will see a personalized Plog homepage that features links to posts written from authors whose books they have recently purchased. The customer can directly share thoughts, questions, and feedback regarding the book. The author in turn can post a reply.
Is it working? Who knows. But over 1,000 writers have already joined Amazon Connect to take advantage of the Plog.
Here is Amazon’s definition of a Plog:
Your Amazon.com Plog is a personalized web log that appears on your customer home page. Every person’s Plog is different (hence the name) and just like a blog, your Plog is sorted in reverse chronological order. Each post also gives you the opportunity to provide feedback to the sender as to whether you liked the post or not. This feedback loop means your Plog becomes even more relevant and interesting over time. Your Plog will appear if you are logged into our web site and is visible only to you.
Authors with at least one book for sale on Amazon.com are eligible to participate in AmazonConnect.
Has anyone had any experience with a Plog? Are you an author who has tried this? What are your thoughts about how Plogs help to market your books? Is it worth an author’s time to check this out? Is it a hit or miss? Share your thoughts about Amazon’s Plog here.
COMMENTS
One Response to “Forget Blog, Amazon’ presents, the Plog!”
Give Your Opinion:
i think Book Marketing takes more effort compared to e-mail marketing and social media marketing.-:`