Free SEO webinar: 30 SEO Strategies for Corporate Websites
Just watched a kick ass webinar on SEO strategy by Omniture. The webinar points out how SEO strategy for large and small sites differs.
According to Omniture, on page SEO techniques account for 80% of the ranking equation for a large corporate website. For a small business website, on page SEO accounts for only about 20% of the ranking equation.
Here are 5 off page SEO techniques that I have found help newer, smaller websites boost their search engine rankings quite effectively!
1) Link building - the number and quality of backlinks to your website
2) Social Media
3) Blogs
4) Submitting Press Releases online
5) Article promotion in article directories
One of the key points I “got” in this video is the importance of using 1 keyword phrase per page and declaring that the authoritative page for that keyword. So anytime you create a link to that specfic page, you need to use that exact keyword phrase as the keyword rich text for the link.
For example if I optimized my product page for “marketing consulting service” then anytime I make a link on my website or blog to that product page, I need to use the words “marketing consulting service” as the hotlink to that specific page.
Another thing that will boost your indexability is to create a Google site map. If you go to www.google.com/webmasters it will help you create an XML feed that helps Google find and spider all the pages of your website.
Watch the free SEO webinar 30 SEO Strategies for Corporate Websites. You’ll learn a TON. I did!
Posted on September 5th, 2008 at 5:24 pm. About 'Free SEO webinar: 30 SEO Strategies for Corporate Websites'.
Thanks for that never realized that the on-page v off-page factor differs depending on the size of the site!
Posted on September 18th, 2008 at 6:43 pm. About 'Free SEO webinar: 30 SEO Strategies for Corporate Websites'.
Thanks great tips, I have been using a plain txt site map and will now create an xml document somehow? Are there any good generators out there???
Posted on September 19th, 2008 at 5:43 pm. About 'Free SEO webinar: 30 SEO Strategies for Corporate Websites'.
Your information on creating a Google site map was very helpful. Thanks.
Posted on September 20th, 2008 at 11:25 am. About 'Free SEO webinar: 30 SEO Strategies for Corporate Websites'.
This is great, SEO is so important to website owners, both large enterprise businesses and small businesses alike. With the internet so competitive today, its hard to find good quality up-to-date information on SEO marketing, effective website design, and managing an effective PPC campaign. Any information on how to implement any aspect of internet marketing it important.
Posted on October 29th, 2008 at 3:43 pm. About 'Free SEO webinar: 30 SEO Strategies for Corporate Websites'.
Google Sitemaps and Google webmaster section gives a boost to SEO cause it gives you detailed stats on all of the organic traffic you are getting from Google