How do Clients Find You – What works for me

Do you know how your clients find you? I do. Everytime I get a new client one of the first questions I ask is, “How did you find me.” Then I added a custom field right into my QuickBooks called “How they found me”. That way I can run a customer report and see in an instant what marketing efforts are working best. You could also easily track marketing results in a spreadsheet.

All small business owners and entrepreneurs should review this information once a year or so.

Here’s how my clients for web design business Branding on the Net found me over the past 10 years:

Percent Method
57.97 % referrals
17.39% networking
5.80% webmomz
4.35% book
2.90% unknown
2.90% search engine
2.90% speaking
1.45% articles
1.45% ezine
1.45% local publicity
1.45% yellow pages

I have been VERY blessed to enjoy a lot of referral business. There’s nothing better than having raving fans spreading the word that you are “the” person to do websites for authors, speakers, and consultants. And I send little “thank you” notes to people who refer me to let them know I really appreciate them.

The 2nd biggest way I get business is through my personal networking. These are people mostly I “ran into” online through teleclasses I have taken, forums I have been a member of, events I have attended etc.

Do you track your marketing? What marketing methods work best for you? Share your marketing results and thoughts here!

COMMENTS

• About

  It's Kristie Rimmele here serving up fun, mom-geared work-at-home tips. Here you'll find fun quips, insights, and hot tips making money while working from home. I'm dishing out the hottest scoops on internet marketing, home business, infoprenuership, entrepreneurism and branding.

• Subscribe

  Subscribe to Kristie's Home Business Blog
  
  
  
  

• Via Email

  Enter your Email