Leaving a breadcrumb trail for search engines… (Hanzel and Gretel Style)

Are you leaving a breadcrumb trail for search engines? Maybe you should!

I was checking out this month’s issue of Practical Ecommerce in which Stephan Spencer was talking about how a breadcrumb trail boosts SEO rankings. And I was intrigued. “What is a breadcrumb trail?” The article in Practical Ecommerce goes on to explain that it’s a type of navigation that shows the visual path of a website’s structure and the page hierachy of your site.

For example: A breadcrumb navigation at the top of your page might look like this:

Home > Category > Subcategory > Product

And the product of course would be the product name and a “hot link” for the current page you are on.

Search engine optimization experts are “pro breadcrumb trail”. And usability experts on the other hand are against them.

I say that the breadcrumb trail provides keyword rich links that will boost rankings (SEO benefit) AND visually shows a visitor where they are at in the same way that a “you are here” sign at a mall does (usability benefit).

I may think about playing with this on some of my website sections and seeing how that improves my rankings. Has anyone seen a site that uses breadcrumb trail navigation? What are your thoughts about the SEO benefits and the Usuability benefits? Share your thoughts about breadcrumb trail navigation here.

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  It's Kristie Rimmele here serving up fun, mom-geared work-at-home tips. Here you'll find fun quips, insights, and hot tips making money while working from home. I'm dishing out the hottest scoops on internet marketing, home business, infoprenuership, entrepreneurism and branding.

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