Michael Masterson Says “Stop Buying and Start Applying” to his biggest customer
If you read Michael Materson’s recent article, he had a really interesting story of a customer who bought every product that Michael has ever published but still had not reached his goal of becoming a $100,000/year copywriter. (For those of you who don’t know Michael Masterson is a marketing genius and has built a multi-million dollar fortune.)
Michael’s advice to him was basically “Stop buying my products - start applying them!”
Here’s a summary of Michael Masteron’s suggestions to the young man.
1) FOCUS by narrowing your BIG list of goals into 1 single most important goal that you want to accomplish in the next 12-24 months. This will REALLY improve your chances of reaching it.
2) Decide that you won’t devote energy to any other goals until you reach that first goal.
3) Schedule Time to Make it Happen - mark your calender with 20-hour (at a minimum) blocks of time during which you will do nothing besides (a) improving your copywriting skills, (b) promoting yourself as a copywriter, and (c) executing whatever copywriting assignments you get.
4) Stay on Track/Do the Work Necessary - You must never, ever work less than 20 hours a week in this way. If you follow this simple formula faithfully and honestly for the next 50 weeks, you’ll almost certainly be working at the rate of $100,000 (or more) per year.
You won’t necessarily be earning a hundred grand by then, but you will be getting the $40 an hour you need to earn to make $100,000 by working 50 hours a week.
5) Give it all you’ve got - You must devote all your spare time and energy (physical, mental, and emotional) to this single objective. If you’re willing to do this - and if you do it - I am 100 percent confident you will succeed.
Keep in mind that your “problem” of being overly ambitious and having too many goals is really a virtue in disguise. It means that you are a natural hard worker and a motivated person. These characteristics will help you enormously … so long as you follow a plan that forces you to focus.
Great advice huh? Thanks Michael!
Kristie T
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