Fun, mom-geared work-at-home tips and advice on making money on the net.

Microsoft AdCenter Hits the Pay Per Click Scene

Posted on July 6, 2006 | 2 comments | Filed in Uncategorized 
 

These days it seems that using SEO to get traffic to your site is an uphill battle. Everyone and their mother is an SEO expert and counting on high rankings to get your traffic is becoming a much tougher game. That’s where pay per clicks come in. They even the playing field. You can use pay-per-click advertising to get your business listed on the major search engines for people seeking information regarding your products and services.

Here are 3 pay per click services to consider:

1) Microsoft AdCenter – Just launched, Microsoft AdCenter is the new guy to the pay per click block. And according to a 2006 study conducted by WebSideStory shows that Microsoft adCenter converts customers at a rate that is 48% higher than Yahoo! and a full 57% higher than Google.

2) Yahoo Search Marketing – Search Engine Giant Yahoo joined the pay click click game in an attempt to keep up with forerunner Google. Through Yahoo Local Sponsored Search listings, Yahoo helps local businesses target visitors demographically. Local mom and pop businesses can now use the power of the web to send customers to their brick and mortar storefronts.

For people implementing pay per click with Yahoo, I even found a Yahoo Search Marketing forum devoted entirely to strategy with this kind of marketing on Yahoo.

3) Google Adwords – And of course the reigning rock star of the pay per click world is now Google Adwords.

If you aren’t using it now to promote your products, you should! Seriously, it’s a great way to drive traffic to your site for just A few bucks. All you do is write a couple of ads, and * BAM * Google publishes it instantly to millions of potential customers.

It’s one savvy way that internet marketers are split testing ad Elements of their sales letter. Run headline A against headline B – the One with the most clickthrus wins!

But if you don’t know what you are doing, it’s an easy way to lose A lot of money quickly.

Here’s a cool free ecourse on Google Adwords with great tips On how to get the lots of traffic without losing your wallet! There’s no charge for it. You can find out about it here: http://www.webmomz.com/adwords.htm

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COMMENTS

2 Responses to “Microsoft AdCenter Hits the Pay Per Click Scene”

  1. Jackie Ford @ Cpxclick on September 2nd, 2007 7:00 pm

    Contextual ads operate much like traditional pay-per-click search engine ads. You bid for placement and pay a fee each time someone clicks on your ad, but instead of your ads appearing in search engine results, they appear on web pages on other sites.

    I like to compare contextual ads to ads you might find in a magazine. Pick up any special niche magazine and you’ll see ads for products or services related to the subject matter of the magazine as well as ads on subjects that might be of interest to readers in the magazine’s subscriber demographics.

    Want a good reason to try contextual advertising? Think volume and exposure. Consider all the sites you visit each day on the Web. Most of these are candidates for contextual advertising. Cpxclick.com claims to have partnerships with over 500 search engine sites in the system already. For a company wanting widespread exposure on the web, I can’t think of another medium that has the potential reach of contextual advertising.

  2. Sophia Wilson on May 20th, 2010 12:31 pm

    Pay Per Click programs these days are very popular and you could earn money from it.*;~

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