Planning for a Profitable 2007

Now that the year is coming to a close, have you done your goal setting for next year? I used to think all the time spent on goals and business plans was overrated. But now I see it as fun dreaming and making a wish list that you present to the universe that makes it really easy to get exactly what you want in your business.

Here are some questions to ask yourself in planning 2007.
More than just a business plan, it’s also a marketing plan and personal development plan.

BUSINESS PLANNING
- What is the “theme” for your business in 2007?
- What’s your product funnel look like?
- What’s the next products that you will develop next year?
- Where can you cut expenses in 2006?
- What business activities will you drop to make room for new growth?
- What tasks that you now handle yourself can you outsource next year?
- Do you need to raise rates?
- After reviewing your income streams for 2006, which 3 were the most profitable for you?
- How can you take those top 3 revenue streams to the next level next year?
- How can you leverage content you have and turn it into additional products?
(blog posts, articles, audio products)

- What new vendors do you need to add to your dream team?
- What systems can you create to simplify your business (billing, accounting, customer service, selling, marketing)

MARKETING PLANNING
- Where can you strengthen/improve your marketing for next year?
- What marketing vehicles brought you the most customers last year?
- What can you do to boost your marketing in those winning marketing channels in 2007?
- What are your top 3 marketing strategies you will focus on next year?
(seo, networking, referrals, direct mail, podcast, pay per click. JV, affiliate marketing)

- What media outlets will you target to get publicity for your business?
- Who are the people you want to add to your dream team
- What keep in touch strategies will you use for relationship marketing with your customers and audience?
(sending birthday cards, email marketing, autoresponders)

- What professional organizations would be best to join to align with your business goals and reach your audience?
- What events and seminars do you want to attend for networking
- What new marketing collateral do you need to develop?
(blog, ezine, brochure, speaker one sheet, postcard, article, speeches, free reports, teleseminars, free workshops, landing pages, sales letters)

- What existing marketing materials need updating

PERSONAL DEVELOPMENT PLANNING
- In what ways can you enhance your performance through personal development to achieve more
(time management, financial management, goal setting, focusing your actions, working with a coach, affirmations, overcoming limiting beliefs)

- What business books would you like to read?
- What professional skills would you like to develop?
- What mentors would you like to learn from?
- In what ways can you enhance your home office to make it more inspiring, organized, and efficient for you?

That’s what’s in my detailed business plan for next year. Hope that gives you some food for thought. If you don’t know where you are going, any road will take you there. But having a vivid plan for your success will take you beyond your wildest dreams.

Wishing you a very successful 2007.

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  It's Kristie Rimmele here serving up fun, mom-geared work-at-home tips. Here you'll find fun quips, insights, and hot tips making money while working from home. I'm dishing out the hottest scoops on internet marketing, home business, infoprenuership, entrepreneurism and branding.

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