Fun, mom-geared work-at-home tips and advice on making money on the net.

The Rebirth of Internet Marketing

Posted on May 1, 2007 | 4 comments | Filed in Uncategorized 
 

Have you read John Reese released new white paper on the Rebirth of Internet Marketing? He talks about the way the Internet marketing industry is changing.

Here are some of the key points John Reese makes about trends in Internet Marketing:

1) Markets are fragmenting. Niches are breaking up into 1000′s of mini-niches. Internet businesses can adapt, big business will suffer.
2) Pay per click costs will skyrocket. Businesses that depend on this will suffer. Depending on pay per click to be your main source of traffic is asking for trouble.
3) Businesses that don’t know how to survive these changes will go broke and shut down
4) Having a higher visitor value gives you the biggest chance of winning in the Internet game (bigger product funnel)
5) Selling junk won’t cut it, you need to have quality information that truly serves your market
6) Content rules. Give away your best stuff. Having lots of content helps you get ahead with SEO and with building customer trust.
7) Reverse squeeze page – give great content and say “if you want more great content like this sign up here”
8) Hype is out, Education and Entertainment Rules (I have seen this true in the speaking industry as well!)
People are bombarded with ads. Marketing is less effective. If you can entertain them and make them smile you cut thru the clutter.
9) Long sales letters are out – Hybrid salesletters that are short and combined with video convert better
10) Video is absolutely critical in your online marketing – it converts way better than text or audio
11) Internet marketers who know how to leverage the power of relationships will win

http://www.income.com/images/reports/rebirth.pdf

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COMMENTS

4 Responses to “The Rebirth of Internet Marketing”

  1. Sherry on May 4th, 2007 1:55 pm

    Some of the best ‘stuff’ I’ve read lately. Great advice from a guy I trust. Helps me to plan ahead to know this info. Thanks!

  2. Tom at The Home Business Archive on December 10th, 2007 2:58 am

    Hi Kirstie! Very nice blog indeed. Yes, I agree with the writer that niches are becoming mini-niches.It makes internet marketing more challenging, and you need to be online almost 10 hours per day just to keep on top of everything.I run a blog that concentrates on home business marketing strategies and tips that I personally use, I can see that it is appreciated by my readers.Perhaps I have been successful when choosing my niche.

  3. Matthew Loop on November 13th, 2008 12:11 pm

    Very good stuff and I’ve been a follower of Reese for awhile. I’ve found video converts much higher, too. It builds trust and credibility so much faster. Not to mention, people would rather watch a video than read a letter any day.

    I also agree with providing massive amounts of value. This is becoming more common but some people just come-off to desperate. All businesses will suffer if they do not adapt to the changes that have occurred in the market in recent years.

  4. Jordan Cheng on December 24th, 2008 4:46 am

    Thanks Kirstie for the great summary and the link to the ebook!

    The old adage of “Content Is King” is ever more relevant with the increasingly niche-seeking consumers. This idea is also echoed in Seth Godin’s “Small IS The New Big”.

    Great post!

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