The Struggle of Working IN and Working ON Your Business
Posted on February 16, 2007 | 1 comment | Filed in UncategorizedToday is one of those days where I find myself struggling to do my client work. I know that if I do that, it will bring me money now. But the trouble is, that I dream of doing the “fun” stuff. For me, that is producing assets that I know over time will make me a lifetime of income.
The key is knowing how much to work “in” versus working “on” your business. Let me explain.
Working in your business means time spent directly on profit making activites. For some of you that might mean making sales calls or doing by the hour work for a client. It also means the administrative tasks you need to perform to keep your business running. This includes bookkeeping, invoicing, and other tasks. These are activities that if you do them will pay you right now.
Working on your business means times spent on business building activities. Here is where I want to spend all my time. Making new business ventures, writing new products, new ads, new articles, new email marketing messages etc. There is nothing I would rather do that market and be creative all day long. These are activities that will pay off for you in the future.
The trouble is finding the right mix of activities. For me, I try to spend 1-2 hours a day on billable activities and the rest of my time on business building activities.
So, for now, I am taking a deep breath, and getting back to my client work. What do you do to stay on track and not only earn today’s pay check, but also build your future?
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One Response to “The Struggle of Working IN and Working ON Your Business”
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Sounds like you have your balance. I’ve found it’s important to know how much time I need to put into my client work each week. Then I schedule it. Then I figure out how much time for email, phone calls and other non-billable time. Then I look at what’s left for my business and schedule that as well.
What I’ve seen is that it’s useful and effective to treat yourself as a client.