Why Blog? Aren’t websites enough?
A lot of people are asking me the question lately, “Why do I need a blog and what is it.” In fact, I was just answering that question for a client today and thought I’d share that information with you.
What is a blog?
A blog is an online journal centering around a specific theme or topic. Your topic will
the areas of expertise around which you speak, write, and or have products.
What do you blog about?
- point to a current news story or another blog post and share your insights.
- summarize articles you have written
- talk about an upcoming event
- review a product
- share an “aha” insight you learned
- tell a short story
- answer a question that you are frequently asked about your subject
- write about current projects
- tell people what future projects you are working on
If I have a website, do I still need a blog?
Blogs and websites are different. Websites are written in a more “newsworthy” tone. Blogs are a very personal tone.
Web pages feature longer more in depth information. Blogs are short and sweet - often a paragraph or two.
Everyone has a website. Next level people have blogs.
Why Blog?
Blogging gets you noticed by the media, your collegues, and by potential clients.
Because of the frequency of conversation and ability to comment, it builds relationships with your audience.
Using keywords in your posts will boost your search engine ranking.
Frequent blog postings will boost your search engine ranking.
It will get traffic to your site that you wouldn’t have gotten otherwise.
It brings a more serious kind of prospect who is drawn to find out more about you
versus the light hearted surfers who are looking for free stuff.
So that’s the scoop about blogging - Ready to join the blogosphere?
If you’d like to learn more, you could check out the Blog Starter Pack. It offers a lot of great information that will make getting your blog up and running quick and easy!
Technorati Tags: blog, Blogging, blogosphere