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Will Online Businesses Be Required to get EV SSL Certificates to Assure Buyer’s it’s Safe

Posted on December 24, 2006 | 4 comments | Filed in Uncategorized 
 

Buyers online are always weary of whether it’s safe to purchase from a web site or not. But a new kind of web safe mark will alert buyers whether a site is secure. The new EV (Extended Validation) SSL Certificate issued by the Certification Browser Authority Forum displays a green address bar to indicate that it’s “safe” for people who visit a web site. Microsoft plans to activate this green light feature in a future update of IE 7 expected in late January.

Those that fail the EV Certificate security test would case the address bar to remain green.

According to a recent Yahoo News story on this only large companies are affected now, “… the forum has figured out how to validate only larger companies, the ones incorporated by a government agency and thus listed in its databases. General partnerships, unincorporated associations, sole proprietorships and individuals are currently excluded. ”

The purpose of the mark is to stop scams and phishing schemes by sites that appear to be who they are not masquerading as popular web sites.

Learn more about the EV Certificates here:
- Web ‘safe’ mark may elude new merchants
- Extended Validation SSL Certificates – A New, Higher Standard for Internet Security

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COMMENTS

4 Responses to “Will Online Businesses Be Required to get EV SSL Certificates to Assure Buyer’s it’s Safe”

  1. Andrew Murray on December 26th, 2006 9:12 am

    In my opinion, a lot of these requirements are just cash-grab opportunitites. I think these companies should be making life easier for merchants. Entrepreneurs drive the economy!

    Cheers,
    Andrew Murray
    http://www.homebusinessreviews.info

  2. How Will Shop Kit Plus Users Far With The New SSL Certification Requirements Of IE 7? « Product Sellers’ Ecommerce News and Information on December 26th, 2006 5:45 pm

    [...] Sounds good? On it’s face yes. According to Kristie T., work at home mom and online branding expert, alerted the WAHM world of a new requirement, that has the potential to bar small business owners from online commerce. [...]

  3. Yuvaraj on January 9th, 2007 12:56 am

    Yes, these EV SSL’s are really a good standard for the online security for the merchants as well the buyers.

  4. Product Sellers Talk Radio » How Will Shop Kit Plus Users Fare With The New SSL Certification Requirements Of IE 7? on June 22nd, 2007 9:27 pm

    [...] Sounds good? On it’s face yes. According to Kristie T., work at home mom and online branding expert, alerted the WAHM world of a new requirement, that has the potential to bar small business owners from online commerce. [...]

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