Will Online Businesses Be Required to get EV SSL Certificates to Assure Buyer’s it’s Safe
Buyers online are always weary of whether it’s safe to purchase from a web site or not. But a new kind of web safe mark will alert buyers whether a site is secure. The new EV (Extended Validation) SSL Certificate issued by the Certification Browser Authority Forum displays a green address bar to indicate that it’s “safe” for people who visit a web site. Microsoft plans to activate this green light feature in a future update of IE 7 expected in late January.
Those that fail the EV Certificate security test would case the address bar to remain green.
According to a recent Yahoo News story on this only large companies are affected now, “… the forum has figured out how to validate only larger companies, the ones incorporated by a government agency and thus listed in its databases. General partnerships, unincorporated associations, sole proprietorships and individuals are currently excluded. ”
The purpose of the mark is to stop scams and phishing schemes by sites that appear to be who they are not masquerading as popular web sites.
Learn more about the EV Certificates here:
- Web ’safe’ mark may elude new merchants
- Extended Validation SSL Certificates - A New, Higher Standard for Internet Security