|
Make Your Own Business Cards That Get You Noticed!
By Karen Saunders
Your business card is often the first—and perhaps
only—impression prospective clients may see. Will
it encourage them to find out more about you and your business?
Having a good logo design and a clean layout leaves them
with a favorable first impression that you're a credible
professional businessperson.
How can you make your own business cards that will get
you noticed? Following are 13 easy ways for you to do what
the professional designers do; insider secrets about business
cards that go right to your first impression and bottom
line.
1. Create a focal point or central place that draws a reader’s
eye.
2. Allow white space to help balance the layout. Don’t
fill up the card with text.
3. Use a clear, strong logo that looks good when reduced
in size on your business card.
4. Use a highlight color sparingly. Make sure colored elements
highlights the one main message you want to convey.
5. Be sure the highlight color you choose is appropriate
to your business. For example, using green on a lawn care
business card would be far more appropriate than say red
or orange.
6. Limit your selection of type fonts to no more than two,
which may also include their “families.” For
example, a font family includes styles such as bold, italic,
or bold italic versions.
7. Format text to be smaller, more compact, and more professional
looking.
8. Choose appropriate fonts for your business, avoiding
trendy, or overly embellished versions.
9. Avoid using all capital letters because they are more
difficult to read, and look unprofessional.
10. Use a grid to align text and objects to each other.
11. Don’t use illustrations that are too detailed
or delicate, as they may look muddy when printed at a small
size.
12. Stay away from amateur-looking or dated clip art (unless
you are going for the “retro” look). Find good
quality resources.
13. Select a beefy cover stock for your paper. Sometimes
80# cover is not enough. You can get a free swatch book
from your printer or paper representative. The swatch book
will give you the opportunity to examine and feel the various
sheets for finish, thickness, stiffness, opacity (translucence),
and color.
Impress your clients with your cards as though your business
depended on it! Business cards are small in size but huge
in importance to your business success. Start employing
these design tips to ensure your cards are doing the best
possible job for you.
About the Author
Karen Saunders is the author of "Turn Eye Appeal into
Buy Appeal: How to easily transform your marketing pieces
into dazzling, persuasive sales tools!" Hundreds of
business owners have used her simple do-it-yourself design
system to create stunning marketing materials that really
SELL their products and services! Pick up FREE articles,
audio classes, eCourse and ezines at http://www.macgraphics.net
Related Marketing Materials articles:
Make
Money with TeleSeminars - NEW
How
to Make a Flyer
5
Easy Brochure Design Techniques
Make
Your Own Business Cards
Design
Your Own Logo
30 Ways to Use Business Cards
(More Articles Like This)
What if you could know the secrets of a world class
graphic designer that would help you create amazing
marketing materials in a few hours, would you want
to know how?
|
|
Discover the
secret weapon that is helping mom business owners
like you to design stunning marketing materials
at a fraction of the cost!
Step by step advice on how to plan, design,
and print your own professional looking marketing
materials.
|
|
Get
FREE home business tips delivered right to your inbox!
Read
more here
