Promotional Materials: How to Make a Flyer! - Hot Design Tips on Designing a Flyer That Sells

How to Make a Flyer! – Hot Design Tips on Designing a Flyer That Sells

Do your flyers lack pizzazz and personality? Are they capturing the clients you want to work with?

As your company’s in-house graphics person—perhaps more by default than by intention—you’re pressed to be a jack/jill-of-all-trades. You want to learn how to make a flyer that sells, but you have little time to master advanced design and marketing skills. Your ongoing challenge is learning to do a little more to get a lot better results--quickly and painlessly. How can you improve them?

What Techniques Can You Apply NOW?

Take these 3 flyer design tips to heart. Using them consistently will save you time in the long run and attract more customers.

1. Use digital photography and illustrations to grab attention and tell your story

Establish a visual focus of your flyer design with an attention-grabbing photo or illustration. Choose from stock photo libraries on the Internet or hire an illustrator to do a custom illustration. A few quick tips:
Place your strongest image in the top half of the page where it will get the best visibility.
Using one large picture makes a stronger impression than several smaller ones.
Group several small pictures so they collectively form a single element.
Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.

2. "Hook" customers with persuasive writing and a "call to action"

Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every flyer. What can you do to make your flyers more effective? Apply these basics:

Create a catchy or provocative headline
Know who you are writing for and keep their preferences in mind as you write each word.
Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
Make it clear what your readers should do, think, or believe as a result of reading the information you present.
State your intention as a command—known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point of designing your flyer is to encourage your prospects to take action! Whether it’s to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action . . . now!

3. Limit yourself to 2 fonts with their families

To give your flyer a unified and professional look, I recommend that you limit the number of fonts you use. It is best to use one font (preferably a bold one) for your headlines and another font family for the body copy. (A family is all the related styles that come with the font, and usually include bold, italic, and bold italic.) You can use italics or bold variations within the family for pull quotes or call-outs, captions, and sidebars.

The results? Your flyer design will look unified and professional, giving your company integrity in the marketplace.

About the Author
Karen Saunders is the author of "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! Pick up FREE articles, audio classes, eCourse and ezines at http://www.macgraphics.net

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