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How to Make a Flyer! – Hot Design Tips on Designing
a Flyer That Sells
Do your flyers lack pizzazz and personality? Are they
capturing the clients you want to work with?
As your company’s in-house graphics person—perhaps
more by default than by intention—you’re pressed
to be a jack/jill-of-all-trades. You want to learn how to
make a flyer that sells, but you have little time to master
advanced design and marketing skills. Your ongoing challenge
is learning to do a little more to get a lot better results--quickly
and painlessly. How can you improve them?
What Techniques Can You Apply NOW?
Take these 3 flyer design tips to heart. Using them consistently
will save you time in the long run and attract more customers.
1. Use digital photography and illustrations to
grab attention and tell your story
Establish a visual focus of your flyer design with an attention-grabbing
photo or illustration. Choose from stock photo libraries
on the Internet or hire an illustrator to do a custom illustration.
A few quick tips:
Place your strongest image in the top half of the page where
it will get the best visibility.
Using one large picture makes a stronger impression than
several smaller ones.
Group several small pictures so they collectively form a
single element.
Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye"
appeal that translates into "buy" appeal.
2. "Hook" customers with persuasive writing
and a "call to action"
Make a habit of doing these two things: Use persuasive
words that "hook" their interest, and include
a well-defined call to action in every flyer. What can you
do to make your flyers more effective? Apply these basics:
Create a catchy or provocative headline
Know who you are writing for and keep their preferences
in mind as you write each word.
Put your message in terms of "you" rather than
"I" or "we." People don't care about
what "we" offer; they care about how your product
or service can make their lives better.
Make it clear what your readers should do, think, or believe
as a result of reading the information you present.
State your intention as a command—known as a "call
to action." It can be as simple as "Call Today"
or "Order It Now."
The results? The whole point of designing your flyer is
to encourage your prospects to take action! Whether it’s
to send an email or pick up the phone and call you, using
precision wordsmithing persuades your prospects to take
action . . . now!
3. Limit yourself to 2 fonts with their families
To give your flyer a unified and professional look, I recommend
that you limit the number of fonts you use. It is best to
use one font (preferably a bold one) for your headlines
and another font family for the body copy. (A family is
all the related styles that come with the font, and usually
include bold, italic, and bold italic.) You can use italics
or bold variations within the family for pull quotes or
call-outs, captions, and sidebars.
The results? Your flyer design will look unified and professional,
giving your company integrity in the marketplace.
About the Author
Karen Saunders is the author of "Turn Eye Appeal into
Buy Appeal: How to easily transform your marketing pieces
into dazzling, persuasive sales tools!" Hundreds of
business owners have used her simple do-it-yourself design
system to create stunning marketing materials that really
SELL their products and services! Pick up FREE articles,
audio classes, eCourse and ezines at http://www.macgraphics.net
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What if you could know the secrets of a world class
graphic designer that would help you create amazing
marketing materials in a few hours, would you want
to know how?
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secret weapon that is helping mom business owners
like you to design stunning marketing materials
at a fraction of the cost!
Step by step advice on how to plan, design,
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